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If you've been in email marketing for any length of time, you'll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?
Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after all, the ultimate goal. To ensure your testing continues to pay off in the long run, follow these 5 simple steps to help you develop an effective programme.
When our clients ask this question, they are typically looking for a "time of day" and "day of week" that they can apply to every campaign they send. But unfortunately it's never that easy...
Hooking new customers into your email marketing activity is the Holy Grail for any business. But what about the loyal customers who've been spending and interacting with you for years? Here's how to keep both sides happy...