Deployment

Checking a query -€“ or how to avoid sending your emails to the wrong people

  • Oct 14, 13
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If you'€™ve been in email marketing for any length of time, you'll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?

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How to develop an email test plan in 5 easy steps

  • Aug 31, 11
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Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after all, the ultimate goal. To ensure your testing continues to pay off in the long run, follow these 5 simple steps to help you develop an effective programme.

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When should I send my email campaign to get the best response?

  • Nov 18, 10
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When our clients ask this question, they are typically looking for a "time of day"€™ and "€˜day of week"€™ that they can apply to every campaign they send. But unfortunately it's never that easy...

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Email Inbox Placement

  • Apr 21, 10
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"What words should I avoid in my email subject line to ensure I get to the inbox?" This is possibly one of the most frequently answered (if not asked) questions in email marketing.

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How to make the most of your holiday season emails

  • Nov 30, 09
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Quick tips for making the most of your December campaigns...

Send a card

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How to reward all your customers - good, bad, old and new

  • Oct 05, 09
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Hooking new customers into your email marketing activity is the Holy Grail for any business. But what about the loyal customers who've been spending and interacting with you for years? Here's how to keep both sides happy...

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Should you use a WYSIWYG editor?

  • Jun 23, 09
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The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns...

Using a WYSIWYG editor

In theory, WYSIWYG editors should save time, and provide non-technical users with a simple, intuitive way to create HTML email.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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