Frequency

The power of the resend

  • Last updated: Mar 04, 2015
  • Alchemy Worx

When it comes to re-sends in email marketing, there are two schools of thought:

1. Re-sends are a great way to increase conversions/revenue at near zero extra cost
2. Re-sends are an ineffective and lazy strategy that reduce average open and click rates

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The power of the resend

  • Last updated: Oct 17, 2016
  • admin

When it comes to re-sends in email marketing, there are two schools of thought:

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Case study: Driving quotes for Aviva through email frequency testing

  • Last updated: Jan 27, 2015
  • admin

Find out how Aviva UK Direct Insurance, the UK's largest insurer implemented a new email marketing strategy that generated four times as many clicks from prospective customers and led to a 48% increase in the number of car and home insurance quotes requested.

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2013 Email round-up

  • Last updated: Oct 17, 2016
  • admin

Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email marketing.

 

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Competitor analysis: How Boden use value to increase frequency

  • Last updated: Aug 05, 2016
  • admin

How often should you be emailing your subscribers? It's a question we get asked all the time. The quick answer is 'as much as they will let you' because we know that sending more email increases revenue. But it's not that simple.

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Debunking the 7 myths of email marketing - infographic

  • Last updated: Oct 17, 2016
  • admin

As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.

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Get your email campaigns to earn you a seasonal bonus

  • Last updated: Aug 05, 2016
  • admin

Which US retailer 'cleaned up'€ last holidays and how can you do the same this year?

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How the Obama campaign succeeded with low open rates

  • Last updated: May 06, 2015
  • admin

The results are in! Chasing opens would have lost Obama the election

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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