Find out how Aviva UK Direct Insurance, the UK's largest insurer implemented a new email marketing strategy that generated four times as many clicks from prospective customers and led to a 48% increase in the number of car and home insurance quotes requested.
How often should you be emailing your subscribers? It's a question we get asked all the time. The quick answer is 'as much as they will let you' because we know that sending more email increases revenue. But it's not that simple.
As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.