The European Commission has officially adopted the EU-U.S. Privacy Shield arrangement. EU Justice Commissioner Věra Jourová announced at a press conference with U.S. Department of Commerce Secretary Penny Pritzker
Sky News Producer and Data Directive litigation Troll Roddy Mansfield has apparently won his 3rd 'victory' against a brand - in this case John Lewis, who (soft) opted-him-in for marketing by using a pre-ticked consent box after he had registered his details with John Lewis' website.
The London 2012 Olympics is the summer's biggest branding event. Yet the regulations governing brand association with the Games are more restrictive than you might expect - particularly if you're not an official sponsor.
When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.
To win a potential subscriber's permission, you need to do 3 things:
1) convince them that they'll benefit from receiving your messages