Privacy Shield Q&A - What it is and what it means for you

  • Last updated: Jul 26, 2016
  • Alchemy Worx

The European Commission has officially adopted the EU-U.S. Privacy Shield arrangement. EU Justice Commissioner Věra Jourová announced at a press conference with U.S. Department of Commerce Secretary Penny Pritzker

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The Curious Case of Roddy the Spam Troll and His Employer Sky's Glass House

  • Last updated: Oct 20, 2016
  • admin

Sky News Producer and Data Directive litigation Troll Roddy Mansfield has apparently won his 3rd '€victory'€ against a brand - in this case John Lewis, who (soft) opted-him-in for marketing by using a pre-ticked consent box after he had registered his details with John Lewis' website.

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Olympics marketing: learn the rules before you take the plunge

  • Last updated: Oct 17, 2016
  • admin

The London 2012 Olympics is the summer'€™s biggest branding event. Yet the regulations governing brand association with the Games are more restrictive than you might expect -€“ particularly if you'€™re not an official sponsor.

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Why you should always make it easy for people to unsubscribe from your list

  • Last updated: Apr 17, 2015
  • admin

Great customer service is about giving people what they want, when they want it, in the most efficient and helpful way possible. That logic should even extend to your unsubscribe process.

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Legal Issues

  • Last updated: Apr 20, 2015
  • admin

When developing your subscription process, legal considerations are extremely important. Legislation (created with SPAM prevention in mind) will have a major impact on how or if consent is required; what information you collect; how you handle your data and even unsubscription.

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A Fresh Look at Winning Trust

  • Last updated: Oct 18, 2016
  • admin

When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.

To win a potential subscriber's permission, you need to do 3 things:

1) convince them that they'll benefit from receiving your messages

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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