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What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we've decided not to include anything seasonal - it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!
From split tests to customer engagement, we've scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.
Setting up triggered emails is an easy way to ensure your communications are relevant and timely as they're based on your subscriber's recent interactions with your brand, product or service. For instance, there may be simple actions or changes in customer behaviour that you can use as the basis for new triggered activity that complements your existing messaging.