Lifecycle Programs

Our favorite emails of Q4

  • Jan 24, 13
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What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we'€™ve decided not to include anything seasonal - it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!

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Industry Update: August 2011

  • Aug 18, 11
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From split tests to customer engagement, we've scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.

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Make the most of your customer lifecycle

  • Oct 12, 09
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From welcome to reactivation: taking advantage of your messaging milestones

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Give your incentives a reality check

  • Aug 31, 09
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Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive...

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Making the most of triggered emails

  • Aug 23, 09
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Setting up triggered emails is an easy way to ensure your communications are relevant and timely as they're based on your subscriber's recent interactions with your brand, product or service. For instance, there may be simple actions or changes in customer behaviour that you can use as the basis for new triggered activity that complements your existing messaging.

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Are you making the most of your welcome messages?

  • Apr 04, 09
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Welcome messages arrive in subscribers' in-boxes at the very moment they are most engaged with your email program.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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