List Growth

The Curious Case of Roddy the Spam Troll and His Employer Sky's Glass House

  • Jun 04, 14
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Sky News Producer and Data Directive litigation Troll Roddy Mansfield has apparently won his 3rd '€victory'€ against a brand - in this case John Lewis, who (soft) opted-him-in for marketing by using a pre-ticked consent box after he had registered his details with John Lewis' website.

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10 easy tips for a more effective sign up process

  • Aug 09, 13
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A fresh look at the art of organic list growth...

1) Don'€™t ask for too much data, too soon

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How the Obama campaign succeeded with low open rates

  • Mar 18, 13
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The results are in! Chasing opens would have lost Obama the election

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Growing your Opt-in Database

  • Aug 02, 11
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The effectiveness of your email marketing programme is heavily influenced by the size of your opt-in subscriber base. The more opt-in subscribers you have, the more interaction and ultimately revenue you can generate.

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Give your incentives a reality check

  • Aug 31, 09
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Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive...

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How to bring dead subscribers back to life

  • Aug 03, 09
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Don't just write off apparently dead email addresses - see them as an opportunity to reinvigorate your email list...

Looking at your list is like being the boy in the film The Sixth Sense - you see dead emails everywhere.

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Don't buy a list - build one

  • Apr 04, 09
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Why "Where can I buy a list to boost my database?" is so the wrong question...

In a nutshell:

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Balancing list growth against your need to know more

  • Mar 12, 09
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When collecting data, many email marketers find themselves torn between the desire to collect as many email addresses as possible - pursuing an acquisition strategy and the need to gather detailed information about each new subscriber - a segmentation strategy.

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Where to ask subscribers to sign up...

  • Feb 02, 09
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Email is the cheapest way to contact customers and prospects, and new subscribers are generally the most active on email databases. So as an email marketer, your priority should be getting permission to email anyone who has expressed an interest in your product or brand.

So how and where should you ask them to subscribe?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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