Metrics

Attribution, Attribution, Attribution: Calculating the effect of email on other channels

  • Last updated: Mar 15, 2016
  • Alchemy Worx

By Dela Quist

Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals.

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The power of the resend

  • Last updated: Oct 17, 2016
  • admin

When it comes to re-sends in email marketing, there are two schools of thought:

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Taking credit where credit is due

  • Last updated: Aug 05, 2016
  • admin

Using a case study from one of our clients, we examine the halo effect of sending an email. We look at the uplift in revenue across other channels when an email is sent and consider the merits of different attribution models and how email marketers can best demonstrate the full impact of their work.

 

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Competitor analysis: How Boden use value to increase frequency

  • Last updated: Aug 05, 2016
  • admin

How often should you be emailing your subscribers? It's a question we get asked all the time. The quick answer is 'as much as they will let you' because we know that sending more email increases revenue. But it's not that simple.

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Debunking the 7 myths of email marketing - infographic

  • Last updated: Oct 17, 2016
  • admin

As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.

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Get your email campaigns to earn you a seasonal bonus

  • Last updated: Aug 05, 2016
  • admin

Which US retailer 'cleaned up'€ last holidays and how can you do the same this year?

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Are high open rates holding you back?

  • Last updated: Apr 21, 2015
  • admin

Are high open rates holding you back?

By Dela Quist, CEO Alchemy Worx

Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand  had Obama'€™s team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.

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How the Obama campaign succeeded with low open rates

  • Last updated: May 06, 2015
  • admin

The results are in! Chasing opens would have lost Obama the election

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FIVE reasons why open reach will revolutionise your email marketing

  • Last updated: Oct 17, 2016
  • admin

Pretty big claim! But we'€™ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy.

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Industry Update: August 2011

  • Last updated: Oct 18, 2016
  • admin

From split tests to customer engagement, we've scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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