Metrics

How many people read Email-Worx on their mobile today?

  • Last updated: Oct 18, 2016
  • admin

It has been almost a year to the day, since we last took a look at how many of you read Email-Worx on your mobile. With all the hype about the impact of mobile on email design and the likely impact on email marketing strategy, we thought it was high time we took another look.How to find out your percentage of "mobile subscribers"?

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How many people read Email-Worx on their mobile a year later?

  • Last updated: May 12, 2015
  • Alchemy Worx

CONGRATULATIONS YOU'RE RIGHT! 7.9% of Email Worx openers viewed the last issue on a mobile device.

The growth of internet-enabled mobile devices in 2011 has been undeniably impressive, and the implications for those engaged in email marketing are profound.

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Understanding the impact of mobile on your email program: This changes everything

  • Last updated: Nov 05, 2014
  • admin

Litmus Launches Individual-level TrackingLast July we used Litmus Analytics to help us decide whether we should optimise Email-Worx for viewing on mobile devices.

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Can video imagery help improve click rates?

  • Last updated: Oct 18, 2016
  • admin

To video or not to video... can an email with video imagery improve views of video content? We ran a test using our regular Dela-Vision content called '€œTalking Email'€, sending the email with and without video imagery. Our aim was to see whether it really had a positive impact on clicks.

Which do you think generated more clicks?

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How many people read Email-Worx on their mobile?

  • Last updated: Oct 18, 2016
  • admin

With sales of the new iPhone 4 reaching nearly 2 million, here at Alchemy Worx we wondered - what proportion of subscribers are reading Email-Worx on their mobile now? 

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Are your subscribers where you want them to be?

  • Last updated: May 12, 2015
  • Alchemy Worx

CONGRATULATIONS YOU'RE RIGHT!. 2.7% of Email Worx openers viewed the last issue on a mobile device.

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What sort of open and click rates should I be aiming for? (And are there any benchmarks?)

  • Last updated: Feb 02, 2015
  • admin

These are the sort of questions we get asked very often here at Alchemy Worx, and they're ones we've thought long

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How to run a subject line test

  • Last updated: Oct 18, 2016
  • admin

Split testing - an essential part of any marketer's tool box - is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately. Subject lines are one of the first things your subscribers see when they go into their inbox and have a proven and measurable impact on whether they g

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How to maximise the full impact of email on your brand

  • Last updated: Aug 05, 2016
  • admin

The Nudge Effect in email shows just how hard email marketing is already working for your brand, in powerful ways beyond opens and clicks. But how much more could it do for your brand if you were to develop this pure natural talent?

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The AWCM Index: October 2009

  • Last updated: Nov 05, 2014
  • admin

The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to...

The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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