Metrics

The AWCM Index: April 2009

  • Last updated: Nov 05, 2014
  • admin

The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to...

The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.

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Naked Email: Why our results are average

  • Last updated: Apr 20, 2015
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One of the great things about email is the fact that you can measure opens and clicks. Which should make it really easy to know what's working or what isn't working right? Well not necessarily.

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Don't miss out on pay day

  • Last updated: Nov 05, 2014
  • admin

In the 6 months we have been publishing the AWCM [pronounced:آ aw-suhآ m]آ index we have noticed that email marketers appear to have a marked preference for sending emails on the second and third weeks of the month.

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The AWCM Index: March 2009

  • Last updated: Nov 05, 2014
  • admin

The AWCM Index reveals a 4% decrease in the total volume of emails received in February 2009 compared to January (down from 283 to 272). The February volume figure was also lower than in the last three months of 2008, but 13% ahead of September 2008, and 22% ahead of August (See Figure 1).

Figure 1: Monthly volume received

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Engagement Metrics: Part 2

  • Last updated: Nov 05, 2014
  • admin

Click to Open Rate

The number of unique clicked messages divided by the unique number of opened messagesآ (Expressed as a %)

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Naked Email: February 2009

  • Last updated: Nov 05, 2014
  • admin

Naked Email achieves an average open rate of 58%

As you know we like to bare all, showing you that we practice what we preach in email marketing. That's why we are keen to share our success, and to reveal where we feel we could still improve.

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The AWCM Index: Feb 2009

  • Last updated: Nov 05, 2014
  • admin

The Alchemy Worx Consumer Mailbox Index - a monthly survey of what email marketers are up to...Welcome to the AWCM [pronounced:آ aw-suhآ m]آ Index.

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Engagement Metrics: Part 1

  • Last updated: Nov 05, 2014
  • admin

Open, click, conversion rates and revenue per email metrics can either be calculated based on the number of messages sent or the number delivered. Each one is perfectly acceptable, providing you consistently stick with one method. However it could be argued that basing your metrics around the number sent is more appropriate for acquisition than retention.

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The Preview Pane

  • Last updated: Nov 05, 2014
  • admin

The people who receive your emails are most likely to examine its contents through a preview pane at the bottom of their inbox. So what should people see when you look at your email in their preview pane? And how can you make sure that your content gets the message across - however people choose to view it?

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Naked Email: January 2009

  • Last updated: Nov 05, 2014
  • admin

So here we are feeling very exposed...

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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