Metrics

Campaign Based Metrics

  • Last updated: Nov 05, 2014
  • admin

To get a full understanding of the various metrics you can use to measure the performance your email campaigns, you need to start with knowing how many emails you have on your database, how many emails have been sent and how many have actually been received by your subscribers. As well as giving you a sense of scale, these form the basis of all other metrics used by email marketers.

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The AWCM Index: January 2009

  • Last updated: Nov 05, 2014
  • admin

Weekly mailing volumes fall nearly 60% in January...

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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