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With an ever expanding range of mobile and tablet screens to cater for, choosing the right type of responsive coding for your emails is an important decision for any marketer.
As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it's important to know what these changes mean, and how they will affect the way that recipients see your emails.
These are the new figures:
Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year's key digital opportunity1. Here we take a concise look at the some of the key numbers and potential solutions before offering our own view.
It has been almost a year to the day, since we last took a look at how many of you read Email-Worx on your mobile. With all the hype about the impact of mobile on email design and the likely impact on email marketing strategy, we thought it was high time we took another look.How to find out your percentage of "mobile subscribers"?
CONGRATULATIONS YOU'RE RIGHT! 7.9% of Email Worx openers viewed the last issue on a mobile device.
The growth of internet-enabled mobile devices in 2011 has been undeniably impressive, and the implications for those engaged in email marketing are profound.
Litmus Launches Individual-level TrackingLast July we used Litmus Analytics to help us decide whether we should optimise Email-Worx for viewing on mobile devices.