Opt-Out and Unsubscribing

Dear Brand…yours sincerely, Consumer

  • Last updated: Feb 24, 2016
  • Alchemy Worx

Guest Post by Kath Pay
Marketing Director, cloud.IQ

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Gmail Introduces New Unsubscribe Button – Don’t Panic!

  • Last updated: Jan 18, 2015
  • admin

Last week, Google announced its latest new Gmail feature, the easy unsubscribe button. Cue a flurry of articles speculating about Google delivering another body-blow to email marketers.

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Is this common best practice costing your email program millions?

  • Last updated: Aug 08, 2017
  • admin

FACT: every time someone unsubscribes from your email program a fairy dies.

OK, so that's not true but it might as well be. Why? Because by and large the cost of an unsubscribe is inflated by emotion and that's led to a best practice that could be costing you millions.

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The myth of inbox overload

  • Last updated: Oct 17, 2016
  • admin

 

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Give your incentives a reality check

  • Last updated: Jul 10, 2017
  • Alchemy Worx

Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive...

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Why you should always make it easy for people to unsubscribe from your list

  • Last updated: Apr 17, 2015
  • admin

Great customer service is about giving people what they want, when they want it, in the most efficient and helpful way possible. That logic should even extend to your unsubscribe process.

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A Fresh Look at Winning Trust

  • Last updated: Oct 18, 2016
  • admin

When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.

To win a potential subscriber's permission, you need to do 3 things:

1) convince them that they'll benefit from receiving your messages

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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