Opt-Out and Unsubscribing

Dear Brand…yours sincerely, Consumer

  • May 22, 15
  • Alchemy Worx
  • 2 Comments

Guest Post by Kath Pay
Marketing Director, cloud.IQ

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Gmail Introduces New Unsubscribe Button – Don’t Panic!

  • Aug 14, 14
  • admin
  • 0 Comments

Last week, Google announced its latest new Gmail feature, the easy unsubscribe button. Cue a flurry of articles speculating about Google delivering another body-blow to email marketers.

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Is this common best practice costing your email program millions?

  • Jan 28, 14
  • admin
  • 0 Comments

FACT: every time someone unsubscribes from your email program a fairy dies.

OK, so that'€™s not true but it might as well be. Why? Because by and large the cost of an unsubscribe is inflated by emotion and that'€™s led to a best practice that could be costing you millions.

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The myth of inbox overload

  • Oct 11, 12
  • admin
  • 0 Comments

 

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Give your incentives a reality check

  • Aug 31, 09
  • admin
  • 0 Comments

Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive...

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Why you should always make it easy for people to unsubscribe from your list

  • May 21, 09
  • admin
  • 0 Comments

Great customer service is about giving people what they want, when they want it, in the most efficient and helpful way possible. That logic should even extend to your unsubscribe process.

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A Fresh Look at Winning Trust

  • Jan 09, 09
  • admin
  • 0 Comments

When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.

To win a potential subscriber's permission, you need to do 3 things:

1) convince them that they'll benefit from receiving your messages

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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  • +44 (0) 870 908 8803
  • perfectyourprogram@alchemyworx.com
  • Aldgate Tower, 2 Leman Street, London E1 8FA, UK
  • 3355 Lenox Road, Atlanta, GA 30326, USA
  • Grafton Bond Building, 201 Kent St, Sydney, NSW 2000, AUS

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