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Subject lines are often given the least time and effort when an email campaign is created, but they are one of the biggest factors in an email's success. There is just no single rule, tactic or word that works every time. Best practices sometimes fail and A/B testing is flawed by the time variable when a test is repeated or rolled out.
As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.
2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.
Why you shouldn't write off your unresponsive email subscribers
Conventional marketing wisdom tells us removing inactive subscribers from your mailing list is good practice - but is it? Here, we turn that wisdom on its head. Find out why inactive subscribers are still valuable to your business and explore how you can reactivate them.