Strategy

Dela Quist Featured in October Entrepreneur Magazine

  • Last updated: Oct 18, 2017
  • Alchemy Worx

Alchemy Worx CEO Dela Quist has been featured in the October Issue of Entrepreneur Magazine in an article on sending practice.

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7 tips for a successful seasonal campaign

  • Last updated: Sep 09, 2016
  • admin

For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has a big part to play in this, so here are 7 tips to feed into your seasonal campaign planning.

Plan to send -€“ and build -€“ more emails

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May favorites: The best emails of the month

  • Last updated: Jun 09, 2016
  • Alchemy Worx

Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.

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April favorites: The best emails of the month

  • Last updated: May 12, 2016
  • Alchemy Worx

Colors, context, and content each shine out as we take a look back at some of our favorite emails over the last month.

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Attribution, Attribution, Attribution: Calculating the effect of email on other channels

  • Last updated: Mar 15, 2016
  • Alchemy Worx

By Dela Quist

Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals.

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February favorites: Valentine's Special

  • Last updated: Mar 23, 2016
  • Alchemy Worx

We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.

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January favorites: The best emails of the month

  • Last updated: Feb 04, 2016
  • Alchemy Worx

We’ve taken a look at some of the best campaigns so far in 2016, and the little details that took them from good to great.

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The best emails from Black Friday and Cyber Monday

  • Last updated: Aug 05, 2016
  • Alchemy Worx

This year, according to Custora, email drove more Black Friday sales than any other channel - a total of 25.1%.

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October favorites: Spooktacular Halloween emails

  • Last updated: Aug 05, 2016
  • Alchemy Worx

As witches and ghouls prepared to walk the earth this Halloween, email marketers got creative to treat their subscribers to something special. Here are some of the most haunting emails from our inbox.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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