Strategy

7 tips for a successful seasonal campaign

  • Sep 09, 16
  • admin
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For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has a big part to play in this, so here are 7 tips to feed into your seasonal campaign planning.

Plan to send -€“ and build -€“ more emails

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May favorites: The best emails of the month

  • Jun 08, 16
  • Alchemy Worx
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Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.

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April favorites: The best emails of the month

  • May 11, 16
  • Alchemy Worx
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Colors, context, and content each shine out as we take a look back at some of our favorite emails over the last month.

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Attribution, Attribution, Attribution: Calculating the effect of email on other channels

  • Mar 15, 16
  • Alchemy Worx
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By Dela Quist

Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals.

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February favorites: Valentine's Special

  • Feb 24, 16
  • Alchemy Worx
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We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.

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January favorites: The best emails of the month

  • Feb 04, 16
  • Alchemy Worx
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We’ve taken a look at some of the best campaigns so far in 2016, and the little details that took them from good to great.

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The best emails from Black Friday and Cyber Monday

  • Dec 16, 15
  • Alchemy Worx
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This year, according to Custora, email drove more Black Friday sales than any other channel - a total of 25.1%.

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October favorites: Spooktacular Halloween emails

  • Nov 05, 15
  • Alchemy Worx
  • 0 Comments

As witches and ghouls prepared to walk the earth this Halloween, email marketers got creative to treat their subscribers to something special. Here are some of the most haunting emails from our inbox.

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The Uncomfortable Truth about Segmentation

  • Jan 18, 15
  • admin
  • 2 Comments

Guest Post by Tim Watson
Email Marketing Consultant and founder of Zettasphere

 

The Uncomfortable Truth about Segmentation

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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