For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has a big part to play in this, so here are 7 tips to feed into your seasonal campaign planning.
Plan to send - and build - more emails
By Dela Quist
Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals.