Special characters in subject lines have been an established part of an email marketer’s arsenal for a few years now, so you may think they are no longer shiny new toys.
Ding Ding! Round (Q)3 of our favourite emails is upon us and we've decided to keep things simple and pitch two heavyweights against each other. Just pick a champion from these two contenders:
"How did an 18-year old intern beat an Alchemy Worx subject line expert in a split test?"
You might think there isn't much 'Naked' about a run-of-the-mill subject line split test but this one was a little different. Here's why...
In promotional messages, the call-to-action (CTA) can make or break the campaign results, so marketers are keen to find the perfect combination of its positioning, color, size, style and wording to optimize conversions. In this test, we chose to test wording - specifically the hypothesis that giving the impression of an ultimatum would be more likely to elicit a response.
Last week, Google announced its latest new Gmail feature, the easy unsubscribe button. Cue a flurry of articles speculating about Google delivering another body-blow to email marketers.