Strategy

The Uncomfortable Truth About Segmentation

  • Last updated: Jul 27, 2017
  • admin

Guest Post by Tim Watson
Email Marketing Consultant and founder of Zettasphere

 

The Uncomfortable Truth about Segmentation

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The Top 9 Special Characters for Seasonal Subject Lines

  • Last updated: Aug 05, 2016
  • admin

Special characters in subject lines have been an established part of an email marketer’s arsenal for a few years now, so you may think they are no longer shiny new toys.

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Need More Revenue? Grow Your List!

  • Last updated: Oct 17, 2016
  • admin

Guest Post by Kath Pay
Marketing Director, cloud.IQ

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Our top emails of Q3 2014 battle it out – choose your champ!

  • Last updated: Oct 17, 2016
  • admin

Ding Ding! Round (Q)3 of our favourite emails is upon us and we've decided to keep things simple and pitch two heavyweights against each other. Just pick a champion from these two contenders:

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How email contributed to Scotland's tight race

  • Last updated: Jan 18, 2015
  • admin

As we all know, Scotland voted "€˜No"€™ to independence, but it was a hard-fought campaign and the Yes Scotland campaign turned what could have been a landslide into a very tight race that got Scotland many concessions.

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Naked Email: Putting Touchstone to the test and what we found looking at opens over time

  • Last updated: Jan 18, 2015
  • admin

"How did an 18-year old intern beat an Alchemy Worx subject line expert in a split test?"

You might think there isn't much 'Naked' about a run-of-the-mill subject line split test but this one was a little different. Here's why...

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Email data predicts Yes win for Scotland

  • Last updated: Oct 17, 2016
  • Dela Quist

The Scottish Referendum has gripped the media over the last month and we wanted to see how email had been used by the Yes and No campaigns.

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Naked Email: Using a loss-aversion technique to persuade Email Worx subscribers to sign up for the Touchstone beta

  • Last updated: Oct 17, 2016
  • Alchemy Worx

In promotional messages, the call-to-action (CTA) can make or break the campaign results, so marketers are keen to find the perfect combination of its positioning, color, size, style and wording to optimize conversions. In this test, we chose to test wording -€“ specifically the hypothesis that giving the impression of an ultimatum would be more likely to elicit a response.

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Gmail Introduces New Unsubscribe Button – Don’t Panic!

  • Last updated: Jan 18, 2015
  • admin

Last week, Google announced its latest new Gmail feature, the easy unsubscribe button. Cue a flurry of articles speculating about Google delivering another body-blow to email marketers.

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The power of the resend

  • Last updated: Oct 17, 2016
  • admin

When it comes to re-sends in email marketing, there are two schools of thought:

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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