Strategy

Our favorite emails of Q2 2014 - just pick a winner!

  • Last updated: Oct 17, 2016
  • admin

As we fly past the halfway mark of 2014, we've taken a brief pause to round up some of our favorite emails from Q2. From the beautifully crafted to the perfectly timed, here are our picks from the months that saw Easter, Father's Day and the World Cup.

Best creative 

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Taking credit where credit is due

  • Last updated: Aug 05, 2016
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Using a case study from one of our clients, we examine the halo effect of sending an email. We look at the uplift in revenue across other channels when an email is sent and consider the merits of different attribution models and how email marketers can best demonstrate the full impact of their work.

 

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Case study: Driving quotes for Aviva through email frequency testing

  • Last updated: Aug 24, 2017
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Find out how Aviva UK Direct Insurance, the UK's largest insurer implemented a new email marketing strategy that generated four times as many clicks from prospective customers and led to a 48% increase in the number of car and home insurance quotes requested.

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Why every email you send is a reactivation message

  • Last updated: Oct 17, 2016
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Why every email you send is a reactivation message

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Is this common best practice costing your email program millions?

  • Last updated: Aug 08, 2017
  • admin

FACT: every time someone unsubscribes from your email program a fairy dies.

OK, so that's not true but it might as well be. Why? Because by and large the cost of an unsubscribe is inflated by emotion and that's led to a best practice that could be costing you millions.

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2013 Email round-up

  • Last updated: Oct 17, 2016
  • admin

Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email marketing.

 

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Competitor analysis: How Boden use value to increase frequency

  • Last updated: Aug 05, 2016
  • admin

How often should you be emailing your subscribers? It's a question we get asked all the time. The quick answer is 'as much as they will let you' because we know that sending more email increases revenue. But it's not that simple.

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Our three favorite emails of Q2 -€“ just pick a winner!

  • Last updated: Oct 17, 2016
  • admin

Welcome to The Alchemy Worx Subscriber'€™s Choice Award Q2 2013. Last quarter, Boden's beautifully executed 3-tier sale scooped an impressive 60% of the vote. We shall be blogging soon about our own take on their strategy behind that particular email campaign, so keep your eyes peeled.

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Get your email campaigns to earn you a seasonal bonus

  • Last updated: Aug 05, 2016
  • admin

Which US retailer 'cleaned up'€ last holidays and how can you do the same this year?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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