Strategy

10 easy tips for a more effective sign up process

  • Last updated: Aug 16, 2017
  • admin

A fresh look at the art of organic list growth...

1) Don't ask for too much data, too soon

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Key changes to the Gmail inbox and how they can affect you

  • Last updated: Oct 17, 2016
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Google's roll out of their new inbox tabs has raised a new industry debate. Here'€™s an outline of the changes and how you can navigate them.

Inbox tabs

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Our favorite emails of Q1

  • Last updated: Oct 17, 2016
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It's that time again - The Alchemy Worx Subscriber's Choice Award Q1 2013. We choose three of our favorite emails from Q1 for creative, copy and subject line and ask you to select a winner. Simple! You helped us achieve a record-breaking response last quarter (thank you!) and the RNIB's powerful "can't view this email properly" email scooped the Award with 45% of the vote.

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Are high open rates holding you back?

  • Last updated: Apr 21, 2015
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Are high open rates holding you back?

By Dela Quist, CEO Alchemy Worx

Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand  had Obama'€™s team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.

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How the Obama campaign succeeded with low open rates

  • Last updated: May 06, 2015
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The results are in! Chasing opens would have lost Obama the election

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Our favorite emails of Q4

  • Last updated: Oct 17, 2016
  • admin

What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we'€™ve decided not to include anything seasonal - it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!

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FIVE reasons why open reach will revolutionise your email marketing

  • Last updated: Oct 17, 2016
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Pretty big claim! But we'€™ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy.

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Key stats from the DMA'€™s UK Email Tracking Report

  • Last updated: Oct 17, 2016
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€œThese insights explain why email is still the primary driver of commerce on the web.€

Dela Quist, Alchemy Worx CEO

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The myth of inbox overload

  • Last updated: Oct 17, 2016
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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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