Google's roll out of their new inbox tabs has raised a new industry debate. Here's an outline of the changes and how you can navigate them.
It's that time again - The Alchemy Worx Subscriber's Choice Award Q1 2013. We choose three of our favorite emails from Q1 for creative, copy and subject line and ask you to select a winner. Simple! You helped us achieve a record-breaking response last quarter (thank you!) and the RNIB's powerful "can't view this email properly" email scooped the Award with 45% of the vote.
Are high open rates holding you back?
By Dela Quist, CEO Alchemy Worx
Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand had Obama's team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.
What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we've decided not to include anything seasonal - it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!
Pretty big claim! But we've been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy.