We're seeing more and more special characters dropping into our inboxes lately - cute symbols like ❤ and ☀. Do they really make a difference? Are there any problems with using them?
The Alchemy Worx inbox was brimming with excellent examples of email craft this quarter, making the job of picking three category winners tougher than ever. Now it's over to you. Help us choose an overall winner by voting in our Subscriber's Choice Award.
The London 2012 Olympics is the summer's biggest branding event. Yet the regulations governing brand association with the Games are more restrictive than you might expect - particularly if you're not an official sponsor.