Strategy

7 ways to make your landing pages pay

  • Last updated: Jul 27, 2017
  • admin

Landing pages have fallen out of favour lately. But are they really worth the extra effort?

Here are 7 ways to use landing pages the smart way:

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Industry Update: February 2012

  • Last updated: Oct 17, 2016
  • admin

2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.

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Why you should be investing in functional links

  • Last updated: Aug 24, 2017
  • admin

Find out how the hidden functional links in your marketing emails could be driving a surprising amount of revenue... For many, the role of email is to drive people to a company's website. Then the site can do what it does best and convert prospects. Getting email recipients to click is the primary goal for many email campaigns.

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What have you got planned for 2012?

  • Last updated: Oct 17, 2016
  • admin

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Industry Update: November 2011

  • Last updated: Oct 18, 2016
  • admin

In your festive round-up of the smartest articles online, we learn how too much data can be dangerous. We challenge conventional wisdom about crowded inboxes, and there's a guide to writing effective email copy.

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Inactive subscribers – waste of time or gold mine?

  • Last updated: Mar 04, 2015
  • Alchemy Worx

Why you shouldn’t write off your unresponsive email subscribers Conventional marketing wisdom tells us removing inactive subscribers from your mailing list is good practice – but is it?

Here, we turn that wisdom on its head. Find out why inactive subscribers are still valuable to your business and explore how you can reactivate them.

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Inactive subscribers: waste of time or gold mine?

  • Last updated: Oct 18, 2016
  • admin

Why you shouldn't write off your unresponsive email subscribers

Conventional marketing wisdom tells us removing inactive subscribers from your mailing list is good practice - but is it? Here, we turn that wisdom on its head. Find out why inactive subscribers are still valuable to your business and explore how you can reactivate them.

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Festive foul-up or seasonal success -€“ which way are you heading?

  • Last updated: Oct 18, 2016
  • admin

Make your seasonal strategy sing with our tips for devising festive email campaigns.

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Industry Update: September 2011

  • Last updated: Oct 18, 2016
  • admin

From copy length on landing pages to creating an engagement index, we've selected the pick of articles on the web to help you work more effectively. Plus tips on the best email marketing resources online and how to get a generous discount on this season's key conference.

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How to develop an email test plan in 5 easy steps

  • Last updated: Oct 18, 2016
  • admin

Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after all, the ultimate goal. To ensure your testing continues to pay off in the long run, follow these 5 simple steps to help you develop an effective programme.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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