Strategy

Growing your Opt-in Database

  • Last updated: Oct 18, 2016
  • admin

The effectiveness of your email marketing programme is heavily influenced by the size of your opt-in subscriber base. The more opt-in subscribers you have, the more interaction and ultimately revenue you can generate.

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Frequency in email marketing: can less really be more?!?

  • Last updated: Aug 05, 2016
  • admin

"Am I mailing my opt-in list enough?"

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Make your Xmas email campaign work: start planning now

  • Last updated: Aug 05, 2016
  • admin

"What can I do now to improve my Christmas emails?"

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How to make the most of your holiday season emails

  • Last updated: Aug 05, 2016
  • admin

Quick tips for making the most of your December campaigns...

Send a card

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How to optimise your emails for search

  • Last updated: Oct 18, 2016
  • admin

When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you...

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How to create emails that sell - even unopened

  • Last updated: May 05, 2015
  • admin

What is the Nudge Effect?

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Make the most of dynamic content and personalisation

  • Last updated: Nov 05, 2014
  • admin

Tailoring your content according to what you know about subscribers can boost response without the workload of creating numerous versions of each message. Here's what you need to know...

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Make the most of your customer lifecycle

  • Last updated: Nov 05, 2014
  • admin

From welcome to reactivation: taking advantage of your messaging milestones

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How to reward all your customers - good, bad, old and new

  • Last updated: Nov 05, 2014
  • admin

Hooking new customers into your email marketing activity is the Holy Grail for any business. But what about the loyal customers who've been spending and interacting with you for years? Here's how to keep both sides happy...

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Making the most of triggered emails

  • Last updated: Apr 20, 2015
  • admin

Setting up triggered emails is an easy way to ensure your communications are relevant and timely as they're based on your subscriber's recent interactions with your brand, product or service. For instance, there may be simple actions or changes in customer behaviour that you can use as the basis for new triggered activity that complements your existing messaging.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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