Strategy

How to bring inactive subscribers back to life

  • Last updated: Aug 14, 2017
  • admin

Don't just write off apparently dead email addresses - see them as an opportunity to reinvigorate your email list...

Looking at your list is like being the boy in the film The Sixth Sense - you see dead emails everywhere.

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Give your incentives a reality check

  • Last updated: Jul 10, 2017
  • Alchemy Worx

Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive...

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Developing a Content Strategy

  • Last updated: Oct 18, 2016
  • admin

One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content:

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Why you should always make it easy for people to unsubscribe from your list

  • Last updated: Apr 17, 2015
  • admin

Great customer service is about giving people what they want, when they want it, in the most efficient and helpful way possible. That logic should even extend to your unsubscribe process.

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8 reasons why email will never die

  • Last updated: May 01, 2015
  • admin
  1. An email address is at the heart of people's ID and makes possible a massive range of our daily interactions - with each other, with brands and shops, with government and employers.
     
  2. You can't buy with a credit card online without an email address.
     
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Optimising Transactional Emails

  • Last updated: Oct 18, 2016
  • admin

Many transactional messages are sent as text only - is this a missed opportunity, are they a necessary evil to ensure all legal concerns are covered and guarantee deliverability?

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Are you making the most of your welcome messages?

  • Last updated: Nov 05, 2014
  • admin

Welcome messages arrive in subscribers' in-boxes at the very moment they are most engaged with your email program.

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Don't buy a list - build one

  • Last updated: Nov 05, 2014
  • admin

Why "Where can I buy a list to boost my database?" is so the wrong question...

In a nutshell:

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Don't miss out on pay day

  • Last updated: Nov 05, 2014
  • admin

In the 6 months we have been publishing the AWCM [pronounced:آ aw-suhآ m]آ index we have noticed that email marketers appear to have a marked preference for sending emails on the second and third weeks of the month.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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