Strategy

The Importance of landing pages

  • Last updated: Nov 05, 2014
  • admin

Landing pages are crucial. They provide additional space to promote yourself, help you understand your subscribers and drive more people to your website. Real estate with email is limited, so it's important to ensure that your email design and copy encourage interactions.

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Forget relevance - it's about value!

  • Last updated: Nov 05, 2014
  • admin

Heresy I hear you cry!

Before you burn me at the stake let's take a look at the definitions* of those two words..

Value

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Balancing list growth against your need to know more

  • Last updated: Oct 18, 2016
  • admin

When collecting data, many email marketers find themselves torn between the desire to collect as many email addresses as possible - pursuing an acquisition strategy and the need to gather detailed information about each new subscriber - a segmentation strategy.

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Emotional vs Functional links

  • Last updated: Nov 05, 2014
  • admin

Generating clicks will provide you with valuable information on each of your subscribers, from which content is most attractive to exactly what each individual subscriber is interested in.

By separating your functional from your emotional links you will be able to optimise each for what they do best.

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Where to ask subscribers to sign up...

  • Last updated: Nov 05, 2014
  • admin

Email is the cheapest way to contact customers and prospects, and new subscribers are generally the most active on email databases. So as an email marketer, your priority should be getting permission to email anyone who has expressed an interest in your product or brand.

So how and where should you ask them to subscribe?

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A Fresh Look at Winning Trust

  • Last updated: Oct 18, 2016
  • admin

When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.

To win a potential subscriber's permission, you need to do 3 things:

1) convince them that they'll benefit from receiving your messages

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Make the most of your subscription process

  • Last updated: Nov 05, 2014
  • admin

How can you make sure that email is the main way that people you know visit your website and interact with your brand online?

Effective email campaigns can help you avoid losing prospective customers, or exposing existing ones to your competitors in a search engine environment.

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Subject Lines - Length does matter

  • Last updated: Apr 21, 2015
  • admin

Released in June 2008, Alchemy Worx's study of over 600 subject lines across 200 million messages shows an unexpected relationship between click-to-open rates and subject line length, suggesting very strongly that past subject line analysis may have led email marketers seriously astray.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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