Subject Lines

7 tips for a successful seasonal campaign

  • Sep 09, 16
  • admin
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For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has a big part to play in this, so here are 7 tips to feed into your seasonal campaign planning.

Plan to send -€“ and build -€“ more emails

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July Favourites: The best emails of the month

  • Aug 10, 16
  • Alchemy Worx
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Everyone loves summer – right? So regardless of whether you are enjoying a lovely summer in the northern hemisphere or are enduring the winter months in the southern hemisphere, here are six of our favorite summer emails that have caught our eye here at Alchemy Worx this past month. …just to brighten up your day!

Holi Festival of Colours last chance reminder

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., ? and ! - Does punctuation in the subject line help or hurt email performance?

  • Jun 20, 16
  • Alchemy Worx
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Is the smartphone really killing off the period as a punctuation mark for texters? A recent story in the Washington Post says it is.

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May favorites: The best emails of the month

  • Jun 08, 16
  • Alchemy Worx
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Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.

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April favorites: The best emails of the month

  • May 11, 16
  • Alchemy Worx
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Colors, context, and content each shine out as we take a look back at some of our favorite emails over the last month.

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February favorites: Valentine's Special

  • Feb 24, 16
  • Alchemy Worx
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We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.

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January favorites: The best emails of the month

  • Feb 04, 16
  • Alchemy Worx
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We’ve taken a look at some of the best campaigns so far in 2016, and the little details that took them from good to great.

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How to keep your subject lines refreshed: The golden rule and top 10 tips

  • Jul 31, 15
  • Alchemy Worx
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It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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