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For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has a big part to play in this, so here are 7 tips to feed into your seasonal campaign planning.
Plan to send - and build - more emails
If you've been in email marketing for any length of time, you'll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?
Are high open rates holding you back?
By Dela Quist, CEO Alchemy Worx
Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand had Obama's team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.
Tailoring your content according to what you know about subscribers can boost response without the workload of creating numerous versions of each message. Here's what you need to know...
Hooking new customers into your email marketing activity is the Holy Grail for any business. But what about the loyal customers who've been spending and interacting with you for years? Here's how to keep both sides happy...
Setting up triggered emails is an easy way to ensure your communications are relevant and timely as they're based on your subscriber's recent interactions with your brand, product or service. For instance, there may be simple actions or changes in customer behaviour that you can use as the basis for new triggered activity that complements your existing messaging.
One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content: