Testing

Could your approach to split testing be costing you money?

  • Last updated: Feb 24, 2016
  • Alchemy Worx

A/B split testing works. You’d be hard pushed to find any email marketer that says it doesn’t. But to what degree it works and the best method to use are hot topics of debate.

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Naked Email: Putting Touchstone to the test and what we found looking at opens over time

  • Last updated: Jan 18, 2015
  • admin

"How did an 18-year old intern beat an Alchemy Worx subject line expert in a split test?"

You might think there isn't much 'Naked' about a run-of-the-mill subject line split test but this one was a little different. Here's why...

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Naked Email: Using a loss-aversion technique to persuade Email Worx subscribers to sign up for the Touchstone beta

  • Last updated: Oct 17, 2016
  • Alchemy Worx

In promotional messages, the call-to-action (CTA) can make or break the campaign results, so marketers are keen to find the perfect combination of its positioning, color, size, style and wording to optimize conversions. In this test, we chose to test wording -€“ specifically the hypothesis that giving the impression of an ultimatum would be more likely to elicit a response.

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Checking a query – or how to avoid sending your emails to the wrong people

  • Last updated: Jul 20, 2017
  • Alchemy Worx

If you’ve been in email marketing for any length of time, you’ll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?

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Are you getting the most out of testing?

  • Last updated: Oct 17, 2016
  • admin

When you run an email test, do you test for the right reasons and in a way that will deliver real results?

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Industry Update: February 2012

  • Last updated: Oct 17, 2016
  • admin

2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.

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How to develop an email test plan in 5 easy steps

  • Last updated: Oct 18, 2016
  • admin

Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after all, the ultimate goal. To ensure your testing continues to pay off in the long run, follow these 5 simple steps to help you develop an effective programme.

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Industry Update: August 2011

  • Last updated: Oct 18, 2016
  • admin

From split tests to customer engagement, we've scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.

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Top 6 email mistakes - and how to avoid making them

  • Last updated: Feb 02, 2015
  • admin

Problem 1: Spelinge misteakes

  • typos in company names
  • industry terms spelt incorrectly
  • incomplete subject lines like 'July newsletter - [enter topic]' or 'TBC'

The fix:

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What works best as a guideline for sourcing images for your email creative: €"pretty" or "pretty informative€"?

  • Last updated: Oct 18, 2016
  • admin

They say a picture is worth a thousand words. But which picture? Here at Alchemy Worx we wanted to test the performance of images that contribute to a recipient's understanding of the content of an email. Specifically, we wanted to know what works best when sourcing imagery to accompany editorial content - the pretty or the pretty informative?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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