We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.
Paperchase’s love story
Subject line: Don’t go baking my heart
There must be something in the air at Paperchase come Valentine’s Day because their email made our February favorites last year too. But the originality and imagination that went into this story, with products weaved in throughout, really stood out. It shows just how much you can do with email with a bit of time and creativity!
Hotel Chocolat’s frequent reminders
Subject line: Same-day delivery for Valentine’s Day
Valentine’s Day is a big date in the chocolatier’s diary, and Hotel Chocolat’s email program happily reflected that. We received a total of 10 emails about Valentine’s Day from a month out, finishing with a daily message from 11th – 14th February. Each one used similar colours and themes so they felt part of a series, but different headlines and content stopped them from becoming too repetitive.
Evans’ Cinderella-inspired competition
Subject line: Missing shoe alert! Reunite them to win a free pair!
Evans drove customers to their site over Valentine’s Day with this Cinderella-inspired lost shoe competition. We like the unique idea – it’s a fun, on-theme way to get customers involved and engaging with the brand through the week. And the decision to add a cryptic clue in the email makes it even more tempting to click through and try to solve it!
Sandals’ refreshing approach
Subject line: Last chance to claim your Valentine’s gift
We like the execution of the main banner in this email. By using an illustration rather than the usual idyllic beach shot, the message is set apart from many other travel emails promoting romantic getaways. The animated reveal of ‘2 days left’ also adds a sense of urgency, although it’s a shame the static version didn’t include the message for those customers who wouldn’t see the animation.
Paperless Post’s neat design
Subject line: Crazy little thing called...
We like way that both personality and information has been delivered so concisely in this email. Using single word headlines, neat rows of products (they almost look like they’re on a shelf) and meaningful CTAs, it manages to say a lot while still being quick to read and scroll through. It looks great on mobile too.
Amanda Wakeley’s perfect match
Subject line: Meet your perfect match this Valentine's
Amanda Wakeley took a different approach to many retailers and instead of featuring ‘date night dressing’ they let their boyfriend jumper steal the show. It’s a great example of how, used cleverly, copy can convey a whole concept and make an email timely and relevant.
Let us know below which is your favorite.