We’ve taken a look at some of the best campaigns so far in 2016, and the little details that took them from good to great.
BHS’ free delivery animation
Subject line: Dress your home for less
Retailers often include a ‘free delivery’ message at the top of their email, but a plain line of text can easily get lost among the rest of the content. So here BHS have used animation to flick through two key delivery messages. It’s a simple but effective way to ensure the information doesn’t get overlooked, and also saves valuable space at the top of the email.
Bloomingdale's subject line and pre-header
Subject line: Shop the One Day Home Sale Now!
This email from Bloomingdale's is a perfect example of how a subject line and pre-header text should work together to construct a valuable message. And as the pre-header text is the first line of copy in the email it will also be displayed in Gmail snippets, providing another opportunity to encourage subscribers to open.
River Island’s Instagram incentive
Subject line: Better late than never...
Email is a great way to promote social channels, and this message from River Island takes the opportunity one step further – offering subscribers a discount if they follow them on Instagram. This not only helps support their social activity, it also adds value to their email program.
Nordstrom’s New Year message
Subject line: Our New Year’s Wishes
This New Year email from Nordstrom stood out from the crowd thanks to the fun use of copy. The message is friendly, relatable and light-hearted, without being too long. It helps create a great brand impression.
Eurostar’s sense of humor
Subject line: Just 4 days left: Belgium and France from £29
This humorous promotion from Eurostar arrived at the beginning of January. As people started diets and healthy eating, Eurostar suggested a trip to France or Brussels accompanied by images of chocolates, chips and pastries. The humor and personality it shows makes for a much more memorable campaign.
Sweaty Betty’s winter promotion
Subject line: It's freezing! Block out the cold
The send time of this email is what took it from good to great. As the temperature dropped in the UK, Sweaty Betty customers received this email promoting thermal clothing. The relatable subject line would have effectively drawn in customers who were feeling the cold and who were likely to want to engage with the content!
Let us know below which is your favorite.