As witches and ghouls prepared to walk the earth this Halloween, email marketers got creative to treat their subscribers to something special. Here are some of the most haunting emails from our inbox.
Pull&Bear’s enticing game
Subject line: Trick or treat? Play online today and win up to 20% off!
Most fashion retailers sent Halloween promotions, but Pull&Bear did something a little different by encouraging subscribers to play a game for the chance to win a discount. It’s a much more engaging way to run an offer that not only encourages subscribers to shop but also to interact with the brand. We like the simple but creative design, too.
Uber’s spooky refer-a-friend
Subject line: Nothing scary about £10 off your next ride
We love how Uber transformed their refer-a-friend email for Halloween. The playful copy and animation of spooky figures in the car (see it here) sets the perfect light-hearted tone – seasonal and fun without being cliché. It’s a great example of how to embrace holidays while remaining on-brand.
Deliveroo’s zombie survival guide
Subject line: Will you survive?
Deliveroo took a different approach to engaging customers with this email sharing foodie survival tips for a zombie apocalypse. We like the unique theme, intriguing subject line and defiant call to action. They even changed the ‘from’ name over the weekend - using ‘DeliverOOOOOO’ and ‘DeliverBOO’ – a simple but unique way to stand out.
Topman’s frighteningly good offer
Subject line: Make an easy £25
Topman employed a high-frequency campaign for the Halloween weekend, sending three emails over three days with a declining promotion. With a strong creative, urgent messaging and copy and graphics highlighting the missed savings, it’s a prime example of how to execute a well-thought-out and effective flash promotion.
Lands' End’s products brought to life
Subject line: Hauntingly good offer – 31% off your order today.
Lands' End made sure their creative stood out by using products to create Halloween images rather than flat graphics. They sent two emails - one showing a ghost made from products, and a follow-up reminder showing a cat – and brought them to life with subtle animation. Simple, to-the-point and memorable.
Clinique’s haunting tutorial
Subject line: Look SPOOKtacular this Halloween + full-size treats!
Clinique demonstrated how to offer value to customers without relying on discounts by using their expertise to deliver a Halloween make up tutorial. It’s a great example of how retailers can think outside the box to make seasonal offers relevant to their brand, while still including the traditional pumpkins and puns!
Let us know below which is your favorite.