Looking for email inspiration?
Delve into this round up of our favorite emails from March, including valuable content and a lesson in striking the right tone.
Liberty’s Easter Palette
Subject line: Easter Entertaining at Liberty
The nice use of colour in this email helps to create a seasonal feel without relying on Easter clichés. The background also makes a strong impact in terms of design and branding – it’s one of their famous Liberty prints – and throughout the email the photography, copy and colour are well balanced so it’s clean but still engaging. The hero also works well as a selection of pods above the fold in desktop and one large pod in the mobile version. Although Liberty’s emails follow a template, they often mix up the configuration of this all-important hero section – a quick way to keep them feeling fresh.
Sweaty Betty’s Email Exclusive
Subject line: Exclusive summer collection preview
Though simple in design and copy, this email from SweatyBetty offers its subscribers the most crucial thing of any email marketing programme – value. By giving them an exclusive preview of the new collection, it makes subscribers feel like they are part of a select group enjoying real benefits that they wouldn’t get through another channel. With this exclusive offering positioned front and centre in the email, no frills are needed.
Duolingo’s gentle reminders
Subject line: Daily German reminder email
Daily reminder notifications can be valuable but they can also quickly become tiresome. So fortunately, these emails from Duolingo strike just the right chord. The concise copy is carefully phrased in a way that doesn’t make users feel guilty but also doesn’t feign a false enthusiasm. It would have been easy to go down a different route, perhaps with a ‘don’t go off track’ message, but that could have begun to sound negative to customers. Even better, the straightforward subject line means that even if the email goes unopened it can still perform its job perfectly.
Graham and Green’s quiz
Subject line: Play The Quiz – Find Your Future Chair!
This quiz from Graham and Green is an interesting way to promote products in an email. Although it’s quite light-hearted, it helps put Graham and Green in the position of authority by displaying their range and expertise. Small touches in the language e.g. ‘a lovely new chair’ make it feel more vibrant and personal, and the use of ‘I’ in the answers increases the connection to the reader. It’s certainly an unusual and fun approach to marketing products that’s likely to stand out against more generic newsletters. Let us know which your favourite is below, and look out for more email inspiration next month.
Last updated: Feb 25, 2016 Alchemy Worx
