When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels.
How? That’s the subject of this week’s Email-Worx, the phenomenon known to us here at Alchemy Worx as the Nudge Effect…»
Find out how to create emails that sell – whether they are opened or not.
Last updated: May 05, 2015 Alchemy Worx
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance the discount with margin concerns.
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case, it’s the number 143. Lighthouses