In this on-demand webinar Dela will demonstrate how smart marketers will need to move beyond purely reactive campaigns that respond to historical or even real-time behaviour towards a more proactive approach where email is also used to influence behaviour and generate demand. You will learn:
- How to leverage the way people make decisions to influence their behaviour
- The importance of reach and frequency in driving engagement
- Why maximising your open rates doesn’t work
- What KPIs to use to measure success
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