In a world where your subscribers expect to receive relevant and personalised messages in their inbox, measuring engagement is more important than ever before. In his webinar Dela Quist reviews the way we currently measure engagement and asks whether it is time to re-think what email marketing metrics we use and how we measure success. Loaded with data to substantiate his findings, this is a webinar not to be missed.
In this on-demand webinar you will learn:
• Why open rates should never be used to measure engagement
• How to tell the difference between inbox management and true engagement
• The best metrics to use drive true engagement
Just fill in the form below and we'll send the recorded webinar to you for you to watch at your leisure!