On-demand webinar: Why your most active customers may not be engaged at all!

In a world where your subscribers expect to receive relevant and personalised messages in their inbox, measuring engagement is more important than ever before. In his webinar Dela Quist reviews the way we currently measure engagement and asks whether it is time to re-think what email marketing metrics we use and how we measure success. Loaded with data to substantiate his findings, this is a webinar not to be missed.

In this on-demand webinar you will learn:
• Why open rates should never be used to measure engagement
• How to tell the difference between inbox management and true engagement
• The best metrics to use drive true engagement

Just fill in the form below and we'll send the recorded webinar to you for you to watch at your leisure!

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Dela Quist, international email marketing expert
CEO, Alchemy Worx

Dela Quist estimates he has already clocked up over 20,000 hours thinking about email. As found er and CEO of Alchemy Worx, he has transformed the company into the world’s largest digital agency with a 100% focus on email, with a diverse client portfolio including Sony PlayStation, Credit Suisse, Getty Images and Hilton Hotels. In recent years Alchemy Worx has opened offices In Atlanta, Georgia and Sydney, Australia.

Follow Dela on twitter: @delaquist
Find Dela on Linkedin: http://uk.linkedin.com/in/delaquist


About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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