Charles Tyrwhitt

Charles Tyrwhitt

Charles Tyrwhitt is a multi-channel British menswear retailer specializing in formal men’s shirts, shoes, suits, knitwear and accessories. They are also the UK’s largest mail-order shirt business.

We build set-up, test and deploy all of their emails as well as doing data segmentation, data management of their Responsys database and API implementation. Since taking on their program we have significantly reduced deployment times, increased the number of regional and targeted versions and helped them reach their KPI targets 6 months early.

  • Date Published: 12/14/2014
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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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