Northern & Shell
Northern & Shell is a major British publisher that owns Daily Express, Sunday Express, Daily Star and Daily Star Sunday, and the magazines OK!, New!, Star, as well as three TV channels Channel 5, 5* and 5USA.
We implemented a complete refresh of existing triggered emails as well as new triggered campaigns across multiple Northern & Shell titles. All of the triggered messages designed for Northern & Shell have provided a fully mobile responsive solution and reflect brand identities while also delivering dynamic content to subscribers. They now have a complete set of over 200 daily special interest newsletters built on a robust API integration between their RSS database and ExactTarget. This instantly posts the data to an ExactTarget data extension as soon as the story is published on their website.