Sony PlayStation

Sony PlayStation

Sony PlayStation is one of the world’s leading game console retailers with a large, active base of loyal subscribers.

We designed and automated the build and deployment of 26 country/language versions of the weekly PlayStation newsletter using a bespoke HTML content creation tool developed by our Solutions Architects. These templates are “sexy” enough to impress their youthful audience yet flexible enough to accommodate content written in 26 different languages. This solution also significantly increased key KPIs, such as opens by 68% and clicks by 168%.

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  • Date Published: 12/20/2014
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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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