Tesco is the UK’s biggest supermarket, which has diversified into clothing, banking, petrol and electrical. It has group sales of over £72bn and a hugely successful website for online shopping.
Our campaign management team has taken on management of Tesco.com’s weekly newsletter and we provide design, copy, HTML and deployment and reporting services. There are 3 versions per week which each contain targeting based on geographical locations and previous purchases. In 2013 we were able to develop an automated content tool for Tesco which makes it possible to quickly and efficiently build direct mailings.