Outsourced email marketing gives Health Service Discounts ROI benefits

Health Service Discounts, a discount provider for NHS staff, was so impressed by the seamless outsourcing of their email marketing activity that they have decided to extend their email programme to maximise return on investment.

The company, formerly known as NHS Discounts, provides a range of exclusive online offers, discounts and deals to NHS staff and their family and friends. The offers include a range of deals from the travel, insurance, broadband, retail and energy and gas sectors.

Through leading email marketing agency Alchemy Worx, the company aims to outsource end-to-end email marketing services, including strategy consulting, design, HTML coding, email deployment and reporting. Their email programme consists mainly of newsletters and partner mailings.

John Gardner, Chief Executive at Health Service Discounts, said: “This has been a painless outsourcing experience for us. We started small, but we now aim to extend our campaign over the next three months. Alchemy Worx’ depth of expertise, particularly on maximizing ROI from email marketing, made them the perfect choice for us, and we’re delighted with the results so far.”

Dela Quist, CEO at Alchemy Worx, said: “We’re delighted to be providing end-to-end services to Health Service Discounts. Sending more email is one of the most effective ways to grow digital revenue but it can be a big demand on resources, so outsourcing is the ideal way to leverage this opportunity and start seeing results quickly.” About Alchemy Worx

Established in 2001, Alchemy Worx is the world’s largest email marketing agency. It uses hyperspecialisation to deliver leading email programmes faster and more cost effectively.

Alchemy Worx provides strategy, planning, design, copywriting, production, testing, reporting, and analysis of email campaigns to a host of big-name clients. These include Aviva, Carphone Warehouse, Tesco.com, RSPCA and Vodafone.