14 November 2013
Alchemy Worx Appoints New VP to Support US Expansion
Email marketing agency appoints Jeanne Jennings as Vice President, Global Strategic Services
ATLANTA – November 14, 2013 – Alchemy Worx, the only digital marketing agency with a 100 percent focus on email, today announced the appointment of Jeanne Jennings as Vice President, Global Strategic Services. A 20-year veteran of the email marketing industry, Jeanne will oversee and build out Alchemy Worx’s strategic services team in the U.S. and globally.
Dedicated to ‘eating, sleeping and breathing’ email, Alchemy Worx opened its U.S. offices in 2011 to offer clients on both sides of the pond its suite of specialized email marketing deployment and consulting services. With a successful track record of deploying more than 300 B2C and B2B email campaigns per month, Alchemy Worx quickly attracted an impressive roster of U.S. clients, including Getty Images, Hilton, Kraft and Sony Playstation. The addition of Jennings as vice president is a move designed to build upon the company’s success in the U.S. market and fast-track Alchemy Worx’s goal of increasing global revenue to $50 million by 2016.
“We are dedicated to expanding our U.S. operations, and Jeanne is a major piece of that puzzle,” said Dela Quist, CEO. “Jeanne’s experience and passion has always been obvious and we’re looking forward to her using this to help our clients get the best out of their email marketing programs. As we look to expand and amplify our message that there is a right way to increase revenues through email marketing, Jeanne felt like a natural addition to our team in the US.”
Prior to joining Alchemy Worx, Jennings ran her own successful independent email marketing consultancy focused on strategy and, prior to that, was Head of Email Product Development at Reed Business Information US (formerly Cahners), a division of Reed-Elsevier. Her past clients have included AARP, Hasbro, The Mayo Clinic, PRWeb, PayPal, Scholastic, Verizon and Weight Watchers International. In addition, Jennings is a sought-after industry speaker, regular columnist on email marketing topics for ClickZ, and the author of 2007’s “The Email Marketing Kit: The Ultimate Email Marketer’s Bible” which was published by SitePoint.
“While email continues to be the most cost-effective way to reach and convert millions of consumers, the reality is that many companies still have a lot of trouble navigating the intricate combination of strategy development, tactical implementation, creative services, production skills and ongoing analytics,” said Jennings. “Alchemy Worx’s hyper-specialization on email is extremely attractive because it takes that kind of laser focus to get the most out of every single campaign. It’s incredibly appealing to join a team that is as ‘email obsessed’ as I am, and I’m looking forward to working with Dela to further grow the business.”
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