At Alchemy Worx we believe open and click rates are just snapshots of your campaigns. Our focus on subscriber behaviour helps build an informed picture of your customers. By analysing frequency and reach, we can help you see what really works and refine your email strategy to deliver tangible business results.

Of course, we provide industry-standard reports like open and click rates for individual campaigns too. But our advanced reporting and analysis techniques go much further, enabling you to:

• identify inactive subscribers who have never interacted with your mails (often as many as 40% of recipients)
• spot the early warning signs that a customer is becoming inactive
• gain a long-term picture of individual customer behaviour - over years, rather than months
• check the effectiveness of your reactivation strategy
• reactivate inactive subscribers with targeted, focused content campaigns