If you think email marketing is all about "open rates" and how to improve them, it’s time to think again. Every message you send delivers a powerful brand impression to the recipient which is why email has such a significant impact on every other digital channel - driving incremental engagement, traffic and sales. Even your inactive subscribers can be influenced by the email you send! This is the Nudge Effect.

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1 in 5 brands deliver an unsatisfactory unsubscribe experience

Authored by Kath Pay, this new report from Alchemy Worx and Smart Insights shines a light on the unsubscribe process of 87 retail brands – and how many are falling short.

With recommendations for delivering a good unsubscribe experience, and insights into why it’s so important, it’s a must read for anyone wanting to continue a relationship with customers after they hit unsubscribe.

In the free report you’ll discover:

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Everyone with an email address is exposed to multiple subject lines on a daily basis. Your email's subject line is the first - and sometimes only - brand impression you get to deliver to your recipients. How can you make sure you're getting the biggest bang for your subject line buck?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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