Case study

Find out how Aviva UK Direct Insurance, the UK's largest insurer implemented a new email marketing strategy that generated four times as many clicks from prospective customers and led to a 48% increase in the number of car and home insurance quotes requested.

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The holiday season is one the most important times of year for most businesses but how do you optimise your seasonal campaigns to make the most of it? This brand new case study from email marketing agency Alchemy Worx takes a detailed look at how to use automated behavioural triggers to turn a seasonal feel-good campaign into a 413% revenue lift.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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