In this on-demand webinar Dela will demonstrate how smart marketers will need to move beyond purely reactive campaigns that respond to historical or even real-time behaviour towards a more proactive approach where email is also used to influence behaviour and generate demand. You will learn:

- How to leverage the way people make decisions to influence their behaviour
- The importance of reach and frequency in driving engagement
- Why maximising your open rates doesn’t work
- What KPIs to use to measure success

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Are you missing out on the full value of email?

Marketers only using email to drive conversions are not seeing the full rewards of the channel. Used correctly, email can also build brand awareness and influence top-of-the-funnel behavior. In this webinar Dela Quist explains how to unlock the full power of the channel using personalization, reach and frequency. In this on-demand webinar you'll learn about:

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In a world where your subscribers expect to receive relevant and personalised messages in their inbox, measuring engagement is more important than ever before. In his webinar Dela Quist reviews the way we currently measure engagement and asks whether it is time to re-think what email marketing metrics we use and how we measure success. Loaded with data to substantiate his findings, this is a webinar not to be missed.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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