Copywriting

From irresistible subject lines to captivating content that generates clicks, conversions and revenue, we’ll create email copy that is on-brand and persuades your customers to take action

What should the subject line be? How can we capitalize on the pre-header text? What are the real benefits to the reader? Email copywriting is a specialist skill. Crafting compelling messages that are understood in seconds and encourage subscribers to open and click. Selecting the right language and tone of voice to reinforce your brand. And making sure digital best practice is followed to the letter – it’s all in a day’s work for our creative teams.

Our writers have a wealth of experience in journalism, advertising and marketing, and we’ve developed an arsenal of writing techniques to add value to your brand and messaging.
 

  • Creative process
    We begin with a brainstorming session to identify the creative strategy that will drive your email marketing campaign. We’re experienced in sectors from charity to ecommerce and will help you define the right messaging and tone for your business to support the long-term success of your brand and your advertising objectives.
     
  • Our briefing process
    We’re experts at interpreting briefs and brand guidelines and distilling them into attractive, engaging email content. From absorbing, share-worthy newsletters to dynamic, personalized campaigns and multiple-language solutions, we’ll follow your brief to the letter, and then add some magic of our own.
     
  • The right mix of insight and inspiration
    Your email content needs to appeal to time-poor scan readers, information-seekers and email search engines. It also needs to meet the profile of your audience and the spirit of your brand. We’re adept at producing accurate, tailored, engaging copy – copy that translates opens into clicks. That's why our work gets signed off first time so often.
     

Want best-in-class email copy that delivers results?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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