Email Deployment

Get the best out of your email platform and program with intelligent data, smart deployment and expert ESP support

From data management to email deployment and triggered email programs, here's how we use smart deployment and expert ESP support to help you get the most out of your email program:

  • Deployment and technical support

    Our goal is to deliver seamless email marketing campaigns that not only follow strict industry standards and deployment processes, but also realize the potential of your email program. So at Alchemy Worx we work with every major email service provider. You get unbiased, expert service from us whichever one you use. Some of the industry-leading email delivery platforms we work with, include Salesforce Marketing Cloud (formerly ExactTarget), IBM Silverpop, Oracle Responsys, Epsilon, EmailVision, Experian Cheetahmail, StrongView, Alterian, eCircle and Eloqua.

    We set up and deploy all types of campaigns, including transactional, recurring, event-driven, triggered, dynamic and batch. We’ll take care of the data import, segmentation of your subscriber base, message creation and testing, as well as deployment. Then when it’s all done, we can produce the reports you’ll need to show you how it performed.
     

  • Reach more subscribers with triggered email programs
    We’re experts in creating triggered programs for our clients, and take the leg-work out of deployment by developing each creative and setting up the individual messages within the platform. Your may already have birthday messages, lifecycle programs and welcome emails, but we can help you to create more opportunities to connect with your subscribers in a timely and relevant way with a triggered email program.

If a user spends above a certain threshold, is nearing the end of a membership period, abandons a shopping cart or even just views a specific page on your website, you can follow up immediately with a tailored email that targets them with the right message at just the right moment to encourage conversion. That’s the power of one-to-one marketing.
 

  • Maximize your data potential
    We believe that your database is the single most important element of your email program. So understanding it and using segmentation effectively is crucial to driving revenue. That’s why we’ll look at every point of customer interaction – from opens to clicks to website visits – to understand what triggers your customers to respond so you can begin to react to their behavior, learn from it and lift response.

But we can go beyond just using existing information to drive successful actions. We will also create new opportunities to gather more data that will give you a clearer picture of who you subscribers are and what you should offer them.
 

  • Monitoring and improving email deliverability
    No email campaign can succeed if it doesn’t reach subscribers. That’s why our delivery and deployment services include deliverability audits, IP warming strategy, list cleansing strategies and deliverability training. Making sure each message is received will have a real impact on how much revenue your campaigns generate.
     

Want a sophisticated email program with end-to-end strategic support?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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