Reporting and Analytics

Our reporting and analytics services go beyond click and open data. We deliver in-depth insight to help guide your email marketing program.

We’ll crunch the data so you can see, at a glance, how your email campaigns are performing and where they can improve. We believe that email marketing should focus on customers, not campaigns. Our reporting and analysis goes way beyond open and click rates, giving you informed, long-term insights into how customers respond to your communications.

• Insights to guide your strategy
  With powerful metrics like reach and frequency, we can help you refine your email strategy, maximizing what works and cutting out what doesn’t so you get tangible business results. We analyze at campaign, subscriber and click levels. The result? A thorough understanding of your campaign strengths and weaknesses, which will drive short and long term strategies for improving your results.
   
• Custom-made reports at your fingertips
  Our reporting services provide a complete picture of all your campaigns, giving you a clear idea of how your subscribers interact with your business. Each report is highly customizable to meet your needs, and instantly accessible so you can reach the right decisions, quickly. Our reporting and analytic techniques help you:
   
  • See how effective your email program is with key subscriber groups
  • Get a consolidated view of subscriber interactions, so you can see where your email program should work harder
  • Identify key customer segments you can target – from the most loyal to highest spenders and lapsed users
  • Establish revenue targets and KPIs to work towards
     

Want in-depth insights to keep your campaigns on course?