Training

Best-in-class training courses from industry experts on Fundamentials and Advanced (inclusive of responsive) coding for email

Alchemy Worx can provide custom and classroom style training on a wide variety of email marketing topics including HTML coding, email marketing best practice and ESP utilisation. There are more courses in the pipeline covering the most-needed skills for email marketers, so watch this space! If you're looking for something specific then please get in touch.

Coding HTML for email takes specialist skills and can be time-consuming. We have decades of experience in developing robust HTML emails and you can now tap into this resource and learn from the experts.
 

HTML/CSS Fundamentals for Email
@ Alchemy Worx London | 10am-4pm | £550pp + VAT (£660 inc VAT)
Delegates will leave this one day email development course with the ability to hand-code an email from scratch (without the use of any tools) which will render in the majority of email clients. You will learn through a variety of challenges, all of which will involve live coding your own email. This means that you’ll leave the course with an email that you could really send, and even use as a template for future emails you might want to create.

No prior HTML experience is required to take this course.

Agenda:

  • How to set up a HTML Document
  • How an email is processed by an email client
  • What tables are, and how to nest them to create your layout
  • Formatting text within your email
  • Adding images to your email
  • Creating links / CTA buttons within your email
  • Setting up a fluid layout
  • How to use CSS and media queries to make your email responsive

"Great course to give you a solid foundation to build on." Cian Kennedy, Uber

Upcoming Course Dates:

6th April 2017  Book Now >>

Advanced HTML/CSS for Email
@ Alchemy Worx London | 10am-4pm | £550pp + VAT (£660 inc VAT)

Delegates will leave this course with the ability and confidence to code a responsive email without the use of any WYSIWYG tools. We’ll cover a range of methods, including using CSS and media queries, creating fluid/hybrid layouts, and the show/hide method, giving you the full toolkit with which to build your emails. By the end of the session, each delegate will have coded an entire email which is responsive using all current methods. We will live code in a practical environment to give you experience coding email in a real life situation, and you’ll even learn the tools and processes to enable you to test your emails.
You should have a basic understanding of HTML to attend this course.

Agenda:

  • How to target specific clients in your email code
  • How to use a media query to resize
  • Using CSS to make styling changes
  • What is fluid/hybrid coding?
  • Progressive enhancement
  • Hiding and showing elements
  • Stacking elements for smaller screens
  • Testing your email
  • Do's and don'ts in email design

Upcoming Course Dates:

2nd March 2017 Book Now >>

 

 

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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