State of Unsubscribing in 2016

Authored by Kath Pay, this new report from Alchemy Worx and Smart Insights shines a light on the unsubscribe process of 87 retail brands – and how many are falling short. With recommendations for delivering a good unsubscribe experience, and insights into why it's so important, it's a must read for anyone wanting to continue a relationship with customers after they hit unsubscribe. In this report you'll discover:

  • Why 1 in 5 retailers fail to meet expectations, creating experiences that can harm their brands and end the customer relationship permanently
  • Which unsubscribe techniques enable a good customer experience
  • Examples of the good, the bad and the ugly

Simply fill in your details below and we will send you a link to download the report via email. You will also be subscribed to our Email Worx newsletter.



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Kath lives and breathes email marketing. She is not only a world-renowned speaker and trainer but also practices her art with her consultancy, Holistic Email Marketing, where she is Founder and CEO. Many years ago she coined the phrase Holistic Email Marketing, practicing this approach within her consultancy and teaching it to her students and clients. She is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014).


About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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