The state of unsubscribing in 2016

1 in 5 brands deliver an unsatisfactory unsubscribe experience

Authored by Kath Pay, this new report from Alchemy Worx and Smart Insights shines a light on the unsubscribe process of 87 retail brands – and how many are falling short.

With recommendations for delivering a good unsubscribe experience, and insights into why it’s so important, it’s a must read for anyone wanting to continue a relationship with customers after they hit unsubscribe.

In the free report you’ll discover:

  • Why 1 in 5 retailers fail to meet expectations, creating experiences that can harm their brands and end the customer relationship permanently
  • Which unsubscribe techniques enable a good customer experience
  • Examples of the good, the bad and the ugly

Simply fill in your details below and we will send you a link to download the report via email. You will also be subscribed to our Email Worx newsletter.


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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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