Too often email is seen as a tactical communication vehicle rather than an opportunity for you to strengthen your brand image and build awareness of your company.

We'll work with you to optimise your email marketing strategy to deliver value to your company, ensuring that your strategy is aligned with your overall marketing and business objectives and that you have the right KPIs/targets in place.

With our wealth of expertise in this area, we can support the development of a range of powerful initiatives - from subscriber lifecycle programmes to targeted, interactive campaigns or knowledge-boosting testing strategies.

As campaign managers, we see ourselves as an extension of the client, representing their needs within the business. Our job is to do whatever it takes to make sure everything is delivered on time, to satisfaction and to budget.

Managing all aspects of your email execution from design and build, through to deployment, reporting and strategy - we take away all the pain of production. We are 100% driven on getting your project delivered to the highest possible standard.

Writing copy for email is a specialist skill. You have to come up with compelling messages in the right tone of voice that encourage subscribers to open and click. You also have to bear in mind the realities of the digital medium, writing for time-poor scan readers and subscribers looking to retrieve a message via inbox search.

With so many email clients around today - both on desktop and on mobile, testing is becoming ever more crucial to ensure the right message is communicated time after time.

It's my job to test every single email that Alchemy Worx deploys. I have my own test station which allows me to test all the different email clients both installed, online and on mobile.

We're hand-coding specialists who understand the challenges of coding HTML for email. And we build all our templates from scratch. Email HTML means going back to the '90s. It's all about tables - forget floats, divs and external CSS!

How does Gmail handle image spacing? What about paragraph spacing in Hotmail? We know the answers to these and many more questions because we face the daily challenge of making sure messages render in all email clients. If we didn't, we'd have our testers to answer to - and that's never fun!

We're experts in Email Service Providers. Working with over 20 of the top providers, we spend our time setting up all types of campaigns, whether they're transactional, recurring, event-driven, dynamic, or just straightforward set-up-and-send.

It's our job to know everything there is to know about the ESPs we work on. We're a bit obsessive if the truth be told. We keep up to date with all the new releases and developments so our clients can get the best out of their platforms. And they often come to us for solutions to their technical issues because we can translate techie gibberish into layman's terms. It's the language we understand!