Unless you’ve been hiding under a rock, you’ve probably heard of Tik Tok. The short-form video platform has 1 billion daily users and over 130 million active users in the United States alone. That kind of audience is hard to ignore, so it is no surprise brands have taken notice. Get the lowdown on what makes Tik Tok tick and how it can work for your brand.
How the Shift in Consumer Sentiment Could Impact Your Holiday Season
February 22, 2022
Perceptions are changing among consumers across generations regarding spending, the products or services they may purchase and their sentiments about the brands with which they interact. Our panel discusses the survey and offers recommendations.