Adorama offers a vast array of cameras video and audio products, equipment and services. The online and offline retailer is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com and Internet Retailer’s Top 100.
COVID-19 or Coronavirus: Which is worse in a Subject Line?
April 10, 2020
As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone - which uses Machine Learning to predict Open Rates - to see if I could learn anything of value.
Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.