Resources

When Emailing During the Big Game, Timing Is Everything

Pro football's championship features big plays, dazzling halftime show, and post-game celebrations. With more than 110 million fans engaged, delivering your message at the right moment can make the difference between winning and losing. Learn how to get the timing right to maximize results.

Why Email Should Be Your Go-to During a Recession

With experts warning of a recession in 2023, businesses are preparing for the worst. Learn why email is the most effective marketing channel during a recession, how you can use it to survive or even thrive and discover two more channels that you should consider to maximize your ROI when times get tough.

Why You Should Make Content Marketing Part of Your Strategy

Many B2B and B2C companies have found that content marketing can be a highly effective way to reach and engage their target audience and drive business results. Learn what it is, how you can use it, and why email is an important part of any content marketing strategy.

Your New Year’s Resolution: Write Better Subject Lines

Making New Year’s resolutions can be a great way for email marketers to establish new, positive habits or to break negative ones, with a view to improving the effectiveness of their campaigns. To help you get started, we'd like to suggest one important resolution and five ways to achieve it.

Our Top Blogs of 2022

As the hours count down to the New Year, we’d like to share a list of our Top 10 Blogs featuring insights, answers, and tips from our team of industry thought leaders.

Think Outside the Box When Creating (and Testing) Boxing Day Subject Lines

Boxing Day is the first day of post-Christmas sales. It is your last, best chance to clear unsold stock and hit your annual targets. Learn why Subject Lines are key to Boxing Day success and how testing can help.

3 Tips for Last Chance Holiday Subject Lines

With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using "Last Chance" subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.

2023 Will Break All Email Records - Here's Why

The economic event that will shape marketing in the coming year is already upon us. Fortunately, email as a channel is counter-cyclical and tends to do well in a downturn. But not everyone will be prepared to prosper. Learn 3 key lessons from past downturns you need to succeed in 2023.

Tips for Emailing December's Key Holiday Sales Dates

As Black Friday and Cyber Monday pass, it's time to prepare for December’s key marketing dates: Green Monday, National Free Shipping Day, and Super Saturday. Learn how to use these dates to attract last-minute shoppers and meet your holiday sales goals.

Black Friday & Cyber Monday Marketing Tips

When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.

Looking for Some Holiday Marketing Inspiration?

The holiday marketing season is underway and hopefully your efforts are going according to plan. But if you're still struggling to come up with the perfect holiday campaign, here are some ideas to inspire you.

2022 Holiday Social Media Guide

Heading into the holiday season, changes in Social Media have impacted brands and consumers alike. But consumers are resilient and their behavior has adapted. Your Social Media strategy must keep pace. Get the information and recommendations you need for success this holiday season.

Marketing Strategy & Tactics for the 2022 Holiday Season

Learn how inflation and recessionary indicators may impact consumer purchasing and get the Multi-channel Marketing and Audience Management strategies you need to drive success this holiday season.

Top 10 Tips for Making the Most of Snapchat Ads

If you are a direct-to-consumer brand seeking an innovative way to connect with Millennials and Gen-Z to increase engagement and drive impulse purchases, advertising on Snapchat is a no-brainer. But getting it right isn't so easy.

7 Ways to Optimize Your Facebook Advertising

Advertising on Facebook reaches 2.17 billion people - that’s nearly 30% of the world’s population. If you are not advertising on Facebook, you should be. But if you are already advertising on Facebook, are you taking full advantage of it?

Using Google Reviews to Boost Your Reputation and SEO

Positive or negative, reviews can have a major impact on your business. There are lots of review platforms that deserve your attention, but one should be at the top of your list - Google Reviews. Learn how you can use Google Reviews to improve your reputation and SEO.

Seven Forms of Online Advertising Your Brand Should Be Using

If you are an online retailer, you face a lot of competition. Not just direct competitors. We’re talking about more than 9 million online retailers worldwide. Every one of them is screaming for attention. Learn about online advertising channels your brand can use to cut through the clutter.

How to Create the Perfect Facebook Advertising Strategy

Facebook is one of the most popular platforms for running ad campaigns. But to take full advantage of it you need a solid Facebook advertising strategy. Otherwise, you could waste your budget. Discover our social media experts' top tips for creating a Facebook ad strategy.

5 Reasons to Use Video In Your Social Media Campaigns

If you are like 90% of marketers, you already use video in email because of its positive impact on KPIs such as open rates and clicks. But what about video in social media? Discover 5 reasons to start using video in your social media campaigns.

How to Advertise on Snapchat Effectively

If you haven’t considered using Snapchat to promote your brand, perhaps it is time you did. Snapchat users are 2x as likely to convert from an ad versus other social media and its swipe up rate is 5x greater than the average clickthrough rate of other social media ads. Who is doing all that swiping? Three-quarters of millennials and Gen Z. Learn how to use Snapchat and Snap Ads to promote your brand.

4 Ways to Increase Your Brand’s Instagram Followers

Instagram is one of the top social media platforms your brand should be using. Its median engagement rate is 1,700% more than Facebook and 3,300% more than a Tweet. But to take advantage of that kind of engagement, you need to build your following. Learn four ways to get started.

Join Alchemy Worx at Blueshift Engage

Alchemy Worx is pleased to be a sponsor of Blueshift Engage, the conference that helps marketers understand how to deliver connected experiences with accessible AI and intelligence.

5 Simple Tips for Increasing Facebook Engagement

Engagement is something we’ve frequently talked about as it applies to email. But it is also crucial to social media where interactions are key to growing and maintaining your audience. That’s especially true on Facebook where improving engagement can have a big impact on extending your organic reach and boosting your News Feed placement.

5 Reasons to Advertise on Pinterest

Pinterest’s unique blend of search and social sets it apart from other social media platforms. That’s why it's the preferred platform for shoppers seeking inspiration with intent to discover, organize, and purchase. Learn 5 reasons you should advertise on Pinterest and how to make it part of your omnichannel marketing strategy.

5 Steps to Selling Products Inside Your Brand’s Facebook Group

If you’re not already taking advantage of Facebook Groups, you should. Growing a community of loyal customers enables you to turn them into brand advocates, get valuable feedback, and - if you do it right - sell! The trick is delivering your pitch so it resonates in a member-driven environment. Learn 5 key steps to sell successfully in Facebook Groups.

How to Use TikTok to Promote Your Business

Unless you’ve been hiding under a rock, you’ve probably heard of Tik Tok. The short-form video platform has 1 billion daily users and over 130 million active users in the United States alone. That kind of audience is hard to ignore, so it is no surprise brands have taken notice. Get the lowdown on what makes Tik Tok tick and how it can work for your brand.

Omni-Channel eCommerce Trends You Need to Implement Now

When it comes to marketing channels, siloing is a mistake that can cost you in the long run. Consumers are engaging with content across ALL channels. Learn 5 omni-channel trends your brand needs to implement now.

Managing Trolls On Your Brand's Social Media

Whether it is derogatory comments on your brand’s social post, a negative rating on Yelp, or a bogus review on Amazon, trolls can do real damage to your brand. Discover some basic, common sense tips on how to deal with those miserable little monsters that lurk in the shadows of the Internet.

Deliverability, Engagement, and the Theory of Email Marketing

With the introduction of MPP casting doubt on the use of open rates, I've been frequently asked about what impact it will have on deliverability and engagement. The topic brings to mind a session at an EEC long ago, at which the email community was rocked when an innocuous question upended its understanding of deliverability.

4 Tips for Small Businesses Getting Started with Social Media

More than 72% of Americans are on social media. That's a number no small business can afford to ignore. Learn four simple strategies that can help your business get started on social media.

Does Subject Line Length Matter?

The question of whether Subject Line length matters has arisen time and again over the years. Initially, everyone thought shorter was better because they feared longer Subject Lines would get truncated. But when we took a closer look, the “shorter is better” argument didn’t make sense. Since the question persists to this day, we put it to the test with Subject Line Pro. The answer may surprise you.

The Golden Rule of Subject Line Testing

Every Subject Line should be tested. That's a given. But there are many approaches to Subject Line testing and choosing the right one for your brand can be a test in itself. Wouldn't it be great if there was a Golden Rule to follow? There is! Discover the Golden Rule of Subject Line testing plus 10 things you should test regularly.

Testing to improve your Subject Lines is as simple as ABC

"How do I improve my Subject Lines" is arguably the most frequently asked question in email marketing. A/B testing is the obvious answer. But when we looked at data from Subject Line Pro, we discovered the answer isn't that simple.

21 Strategies Every DTC Brand Should Implement

Direct-to-Consumer (DTC) started as a trend among digitally native brands. But with DTC sales reaching $128 billion in 2021 and expected to account or 1 in 7 e-commerce dollars this year, traditional brands have taken notice. Discover 21 DTC strategies your brand should implement now.

7 Strategies for Retaining Customers Through Facebook Ads

Facebook ads can be incredibly cost-effective for scaling your customer base. But once you've acquired new customers, you need to keep them. Discover seven retention strategies that take advantage of Facebook ads to boost sales and improve ROI.

GDN vs. DV360: Which Display Ad Platform Is Right for You?

Whether you are new to display marketing or you’re a seasoned professional seeking the best combination of powerful features and flexibility, understanding all the options available on Google’s GDN and DV360 ad platforms is key.

4 Creative Ways for Your Brand to Stand Out on Facebook

Competing with cute cat videos and memes is hard. But brands can still stand out on social media platforms like Facebook. Here are four ways you can skin that cat.

Subject Lines: Originality is the Key to Success.

Subject Lines can be the easiest things to write, but the hardest things to get right. There doesn't seem to be a single best practice, rule or tactic that works every time. We put that notion to the test.

Improve Social Media Ad Performance with Lookalike Audiences

Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.

Does punctuation in a subject line help or hurt email performance?

Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.

Social Media Marketing vs Search Engine Marketing: Which Is Better for You?

When it comes to Social Media Marketing and Search Engine Marketing, there is no hard and fast rule on which is better. So which should you choose?

The Language of Subject Lines: Simple or Sophisticated?

Research has revealed that relying too much on simple language in your Subject Line could be the reason why recipients don’t read your emails.

The 7 Deadly Sins of Social Media Marketing

Even though you followed all the guidelines for setting up your accounts, you still may have fallen prey to one of the 7 Deadly Sins of Social Media Marketing. Learn to recognize these traps and avoid them.

Does your attribution model distort the value of the Email Channel?

If you are serious about optimizing your Subject Lines, you should start by accurately measuring and fully understanding the true nature of the contribution your email campaigns make to the mix.

Opened or Not – Email Subject Lines Still Drive Engagement

A catchy marketing email Subject Line produces a nudge effect that sends customers to your store or website – even without an Open.

The State of Social Media and Some Timely Strategies for Marketers

Track the latest changes in social marketing and get some strategies to optimize social media for your business.

Dela Quist Named ANA EEC Email Marketer Thought Leader of the Year

The ANA Email Experience Council has named Dela Quist, Alchemy Worx CMO, as its 2022 Email Marketer Thought Leader of the Year.

Time's Up for Countdown Timers

Open rate tracking wasn't the only thing affected by iOS 15. Learn about the impact on countdown timers, how it affects email campaigns, and discover a simple but effective solution.

Make Self-Love Part of Your Valentine's Day Marketing

The importance of being authentic in email at Valentine's Day

Brands that want to make the most out of Valentine's Day should focus on building authentic relationships through email marketing

Authenticity In Action

Learn how living your core values every day can boost your brand's authenticity.

The Knowledge House

Charitable giving is an opportunity for brands to demonstrate authenticity by supporting organizations and causes that align with their core values. While financial aid is great, it is just as important to offer leadership, mentorship, and kindness to elevate those less fortunate.

Let's Be Authentic About Personalization

As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.

Get the Marketing Strategy and Tactics You Need for Success in the 2021 Holiday Season

Get the insights and recommendations you need to create CRM and Audience strategies that overcome consumer hesitancy, maximize engagement, and drive conversion throughout the holiday season.

2021 Consumer Sentiment Survey White Paper Now Available

This white paper delivers impactful insights and recommendations for using the data from our survey to your advantage throughout the holiday season.

Why Halloween Is Important for Your Holiday Success (It’s Not What You Think)

Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.

Chad S. White Offers Insights on the 2021 Alchemy Worx Consumer Survey

Apple’s Mail Privacy Protection and the ongoing debates around online privacy have raised questions about whether consumers are aware that marketers are tracking their email, web, and purchase behaviors.

Komal Helyer Offers Insights on the 2021 Alchemy Worx Consumer Survey

Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.

Andrew Kordek Offers Insights on the 2021 Alchemy Worx Consumer Survey

In the last several years, there has been a seismic shift in consumer attitudes towards spending money. Pre-Covid, consumer confidence was high, spending was plentiful, and the global economy flourished. Mid and PostCovid, we hear the words "hesitant," "cautious," and"mindful."

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Industry Panel Discusses Alchemy Worx 2021 Consumer Survey

We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.

Fourth Quarter Spending Considerations

The fourth quarter is upon us so it's time to plan how to invest any remaining marketing dollars to maximize your year-end effort. Check out some project recommendations based on a variety of budget sizes.

How Email Marketers Can Optimize Their Operation for Black Friday 2021

Launching your holiday efforts before the holiday season is where your efforts deliver the most impact. Your digital marketing cycle can’t wait until Black Friday to kick off. Learn why you should start preparing now.

iOS 15 and What You Need to Know

Apple is releasing its latest software update and it will impact everyone in the email marketing industry. If you think this is only affecting Apple and iCloud email addresses you are mistaken.

Hiring Diversity: How to Do It

Webinar presented by Only Influencers on the topic of diversity featuring Allan Levy of Alchemy Worx.

Over Half of Americans Still Focused on Purchasing Essentials As They Cautiously Eye Reopened Nation

Alchemy Worx’s 2021 Consumer Spending Snapshot reveals the summer and holiday consumer is fickle, and the generational motivations and communications strategies brands can use to win them over.

June 2021 Email Marketing Calendar

As you plan your June marketing calendar don't let these national, and pop culture driven holidays get lost in the shuffle! Click to get inspired.

Personalized Messaging Matters: Strategies For Connecting With Consumers

In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers.

Leveraging Your Inactive Customers to Drive More Revenue

How one business didn’t just survive – it flourished with Audience Management.

Allan Levy of Alchemy Worx: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

Take a moment to read this tell-all interview as Allan Levy, our CEO discusses his secret sauce to being a successful leader. Also, find out the mistake he made when first starting out and how he quickly turned it around!

Consumer Communication: Online Retail’s Real Challenge Post-Lockdown

2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent — a number not seen since 2016.

Need a Little Inspiration for Mother's Day?

How should you approach Mother's Day? We've got all your marketing tips and strategies in one spot!

Email Myths Busted: Are Short Subject Lines Actually Better?

What makes a subject line “short”? Is it 25 characters, 50 characters, 75 characters? It’s assumed that there is a defined number that makes a subject line long or short. In general, people believe that less than 25 characters is short and more than 75 characters is long. So, does length matter? The answer is yes, but it depends on what’s in the subject line.

Email Marketing: 4 quick case studies to help you get higher open rates and more online sales

Email marketing can be monotonous for the marketer – day after day after day, come up with another valuable email for your audience. To help you break free from the monotony and get your next great email marketing idea, step away from the email service provider or marketing automation platform for just a moment and read on for examples from Adorama, a job search website for voiceover actors, farm, and software platform.

Celebrating Women: An Interview With Michelle Casey, Vice President of Strategy at Alchemy Worx

We are continuing to celebrate women here at Alchemy Worx. This past International Women's Day we discussed the importance of the day with Michelle Casey, our VP of Strategy.

PPP Covid-19 Relief Initiative Is Adjusted to Attract the Smallest Businesses

Allan Levy Featured in Wall Street Journal Article

Allan Levy Featured in DotCom Magazine's Entrepreneur Spotlight Series

Check out Allan Levy, CEO of Alchemy Worx, on DotCom Magazine's Entrepreneur Spotlight Series. Allan, “The King of Messaging”, speaks to how our audience management system can activate your customers and keep them engaged.

March 2021 Email Marketing Calendar

Calendar planning for March? Don't forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.

Creatives of the Month: January 2021

Check out our favorite client creatives of the month and get inspired for your next campaign!

Top Email Design Trends for 2021

As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that's both memorable and effective.

Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing

Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.

CRM Strategies For The Holidays: December 2020

Black Friday may be over, but there’s still time to increase your holiday sales!

2020 Holiday Marketing White Paper

Download the Alchemy Worx 2020 Holiday Marketing White Paper!

Email Marketing is Color Blind: A Call for Change

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.

Email & More: Achieving Black Diversity in Email Marketing

Join us for this discussion on Achieving Black Diversity in Email Marketing.

How to keep your subject lines refreshed: The golden rule and top 10 tips

It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign. But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.