Resources

Our latest news

Blog

2020 Holiday Marketing White Paper

Download the Alchemy Worx 2020 Holiday Marketing White Paper!

PR

Email Marketing is Color Blind: A Call for Change

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.

PR

Email & More: Achieving Black Diversity in Email Marketing

Join us for this discussion on Achieving Black Diversity in Email Marketing.

Developing a Content Strategy

Last updated: 
November 24, 2020

One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content:

Are you getting the most out of testing?

Last updated: 
November 24, 2020

When you run an email test, do you test for the right reasons and in a way that will deliver real results? At Alchemy Worx, we’d be the first to agree that testing can be an extremely valuable investment of time – we certainly see it as an essential element of any long-term email marketing strategy. But the most valuable tests require a significant amount of resource across all elements – from planning, design and HTML production, to deployment and analysis of the results.

Are you maximizing the long tail of email?

Last updated: 
November 24, 2020

When it comes to email, the long tail is very long and very powerful indeed. Typically, 25% of the sales generated by a single email campaign happen more than 3 weeks after it was sent out, according to our research. The half-life of your open and click response can be measured in hours – typically 24-48 hours – but when it comes to sales the half-life of an email campaign isn’t measured in hours but in days – typically a week or more.

Competitor analysis: How Boden use value to increase frequency

Last updated: 
November 24, 2020

How often should you be emailing your subscribers? It's a question we get asked all the time. The quick answer is 'as much as they will let you' because we know that sending more email increases revenue. But it's not that simple. Indiscriminately ramping up your send frequency without any strategic thought is easy. Making your subscribers happy to receive more of your emails is hard. One works, the other doesn't. So this month we'd like to offer some competitor analysis of the effective use of increased frequency from well-known clothing brand, Boden.

2013 Email round-up

Last updated: 
November 24, 2020

Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email marketing.

How to optimise your emails for search

Last updated: 
November 24, 2020

When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you...

Are your emails s***?

Last updated: 
November 24, 2020

Welcome to another chapter ofآ Fear and Self-loathing in Email Marketing, Dela Quist'€™s iconoclastic take on the industry he'€™s devoted over 20 years of his career to. Read it now: Are your emails s***?

Need More Revenue? Grow Your List!

Last updated: 
November 16, 2020

Many email marketers tell me that growing their list isn’t within their remit and as such they don’t pay any attention to it as they’re not rewarded on list growth but on opens and clicks or on sales and revenue. Regardless of whether you’re rewarded directly for list growth or not, it benefits you to grow your list and I’m going to show you why.

10 easy tips for a more effective sign up process

Last updated: 
November 9, 2020

A fresh look at the art of organic list growth...

Blog

What Constitutes Good Multi-Channel Messaging & Why Isn't Everyone Doing It?

Last updated: 
October 29, 2020

During a panel discussion I took part in recently, an audience member asked which companies did the panel think are doing a good job of multi-channel messaging. I thought it was an interesting question because unless you are armed with a knowledge of what data is being used and how it is used, it is a difficult question to answer without being subjective. It also begs the question, what does good multi-channel messaging look like?

Blog

COVID-19 or Coronavirus: Which is worse in a Subject Line?

Last updated: 
October 29, 2020

As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone - which uses Machine Learning to predict Open Rates - to see if I could learn anything of value.

PR

Uncorked and Uncut: The One with Dela Quist and the Row of bottles

Last updated: 
October 29, 2020

Join Dela Quist, Kath Pay, and Ryan Phelan in the most recent Uncorked and Uncut podcast.

Schedule a Call

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.