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Emojis are everywhere. We see them in text messages, social media posts, and even email subject lines. As ubiquitous as emojis have become, is their use still an effective strategy for email marketers in 2023?
Whether you are already taking advantage of the weather to personalize your emails or not, don’t worry. The sky isn’t falling. Here is a quick primer on how you can get started.
If you're considering a switch from traditional email segmentation to Audience Management, it helps to understand the differences and benefits. Discover how Audience Management's more comprehensive approach can unlock the value hidden in your inactives
Omnichannel retailers will converge on Palm Springs, California next week for eTail West. Alchemy Worx will be there and you should too.
How much time can you save by incorporating AI into your email subject line creation and testing work flow? We decided to find out by putting ChatGPT and Subject Line Pro to the test. The answer may surprise you.
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
It is time to send your last-minute Valentine's Day emails. For those seeking subject line inspiration, there's no lack of marketing blogs offering 'favorites" lists. But are they effective and do you have time to test? We put 50 Valentine's Day subject lines to the test and the results may surprise you.
More than half of Americans plan to celebrate Valentine’s Day this year. Spending is expected to hit $26 billion. With so many love-struck consumers ready to spend so much, there is no time to lose if you want to get your brand’s share.
Pro football's championship features big plays, dazzling halftime show, and post-game celebrations. With more than 110 million fans engaged, delivering your message at the right moment can make the difference between winning and losing. Learn how to get the timing right to maximize results.
With experts warning of a recession in 2023, businesses are preparing for the worst. Learn why email is the most effective marketing channel during a recession, how you can use it to survive or even thrive and discover two more channels that you should consider to maximize your ROI when times get tough.
Many B2B and B2C companies have found that content marketing can be a highly effective way to reach and engage their target audience and drive business results. Learn what it is, how you can use it, and why email is an important part of any content marketing strategy.
Making New Year’s resolutions can be a great way for email marketers to establish new, positive habits or to break negative ones, with a view to improving the effectiveness of their campaigns. To help you get started, we'd like to suggest one important resolution and five ways to achieve it.
As the hours count down to the New Year, we’d like to share a list of our Top 10 Blogs featuring insights, answers, and tips from our team of industry thought leaders.
Boxing Day is the first day of post-Christmas sales. It is your last, best chance to clear unsold stock and hit your annual targets. Learn why Subject Lines are key to Boxing Day success and how testing can help.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using "Last Chance" subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
The economic event that will shape marketing in the coming year is already upon us. Fortunately, email as a channel is counter-cyclical and tends to do well in a downturn. But not everyone will be prepared to prosper. Learn 3 key lessons from past downturns you need to succeed in 2023.
As Black Friday and Cyber Monday pass, it's time to prepare for December’s key marketing dates: Green Monday, National Free Shipping Day, and Super Saturday. Learn how to use these dates to attract last-minute shoppers and meet your holiday sales goals.
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
The holiday marketing season is underway and hopefully your efforts are going according to plan. But if you're still struggling to come up with the perfect holiday campaign, here are some ideas to inspire you.
Heading into the holiday season, changes in Social Media have impacted brands and consumers alike. But consumers are resilient and their behavior has adapted. Your Social Media strategy must keep pace. Get the information and recommendations you need for success this holiday season.
Learn how inflation and recessionary indicators may impact consumer purchasing and get the Multi-channel Marketing and Audience Management strategies you need to drive success this holiday season.
If you are a direct-to-consumer brand seeking an innovative way to connect with Millennials and Gen-Z to increase engagement and drive impulse purchases, advertising on Snapchat is a no-brainer. But getting it right isn't so easy.
Advertising on Facebook reaches 2.17 billion people - that’s nearly 30% of the world’s population. If you are not advertising on Facebook, you should be. But if you are already advertising on Facebook, are you taking full advantage of it?
Positive or negative, reviews can have a major impact on your business. There are lots of review platforms that deserve your attention, but one should be at the top of your list - Google Reviews. Learn how you can use Google Reviews to improve your reputation and SEO.
If you are an online retailer, you face a lot of competition. Not just direct competitors. We’re talking about more than 9 million online retailers worldwide. Every one of them is screaming for attention. Learn about online advertising channels your brand can use to cut through the clutter.
Facebook is one of the most popular platforms for running ad campaigns. But to take full advantage of it you need a solid Facebook advertising strategy. Otherwise, you could waste your budget. Discover our social media experts' top tips for creating a Facebook ad strategy.
If you are like 90% of marketers, you already use video in email because of its positive impact on KPIs such as open rates and clicks. But what about video in social media? Discover 5 reasons to start using video in your social media campaigns.
If you haven’t considered using Snapchat to promote your brand, perhaps it is time you did. Snapchat users are 2x as likely to convert from an ad versus other social media and its swipe up rate is 5x greater than the average clickthrough rate of other social media ads. Who is doing all that swiping? Three-quarters of millennials and Gen Z. Learn how to use Snapchat and Snap Ads to promote your brand.
Instagram is one of the top social media platforms your brand should be using. Its median engagement rate is 1,700% more than Facebook and 3,300% more than a Tweet. But to take advantage of that kind of engagement, you need to build your following. Learn four ways to get started.
Alchemy Worx is pleased to be a sponsor of Blueshift Engage, the conference that helps marketers understand how to deliver connected experiences with accessible AI and intelligence.
Engagement is something we’ve frequently talked about as it applies to email. But it is also crucial to social media where interactions are key to growing and maintaining your audience. That’s especially true on Facebook where improving engagement can have a big impact on extending your organic reach and boosting your News Feed placement.
Pinterest’s unique blend of search and social sets it apart from other social media platforms. That’s why it's the preferred platform for shoppers seeking inspiration with intent to discover, organize, and purchase. Learn 5 reasons you should advertise on Pinterest and how to make it part of your omnichannel marketing strategy.
If you’re not already taking advantage of Facebook Groups, you should. Growing a community of loyal customers enables you to turn them into brand advocates, get valuable feedback, and - if you do it right - sell! The trick is delivering your pitch so it resonates in a member-driven environment. Learn 5 key steps to sell successfully in Facebook Groups.
Unless you’ve been hiding under a rock, you’ve probably heard of Tik Tok. The short-form video platform has 1 billion daily users and over 130 million active users in the United States alone. That kind of audience is hard to ignore, so it is no surprise brands have taken notice. Get the lowdown on what makes Tik Tok tick and how it can work for your brand.
When it comes to marketing channels, siloing is a mistake that can cost you in the long run. Consumers are engaging with content across ALL channels. Learn 5 omni-channel trends your brand needs to implement now.
Whether it is derogatory comments on your brand’s social post, a negative rating on Yelp, or a bogus review on Amazon, trolls can do real damage to your brand. Discover some basic, common sense tips on how to deal with those miserable little monsters that lurk in the shadows of the Internet.
With the introduction of MPP casting doubt on the use of open rates, I've been frequently asked about what impact it will have on deliverability and engagement. The topic brings to mind a session at an EEC long ago, at which the email community was rocked when an innocuous question upended its understanding of deliverability.
More than 72% of Americans are on social media. That's a number no small business can afford to ignore. Learn four simple strategies that can help your business get started on social media.
The question of whether Subject Line length matters has arisen time and again over the years. Initially, everyone thought shorter was better because they feared longer Subject Lines would get truncated. But when we took a closer look, the “shorter is better” argument didn’t make sense. Since the question persists to this day, we put it to the test with Subject Line Pro. The answer may surprise you.
Every Subject Line should be tested. That's a given. But there are many approaches to Subject Line testing and choosing the right one for your brand can be a test in itself. Wouldn't it be great if there was a Golden Rule to follow? There is! Discover the Golden Rule of Subject Line testing plus 10 things you should test regularly.
"How do I improve my Subject Lines" is arguably the most frequently asked question in email marketing. A/B testing is the obvious answer. But when we looked at data from Subject Line Pro, we discovered the answer isn't that simple.
Direct-to-Consumer (DTC) started as a trend among digitally native brands. But with DTC sales reaching $128 billion in 2021 and expected to account or 1 in 7 e-commerce dollars this year, traditional brands have taken notice. Discover 21 DTC strategies your brand should implement now.
Facebook ads can be incredibly cost-effective for scaling your customer base. But once you've acquired new customers, you need to keep them. Discover seven retention strategies that take advantage of Facebook ads to boost sales and improve ROI.
Whether you are new to display marketing or you’re a seasoned professional seeking the best combination of powerful features and flexibility, understanding all the options available on Google’s GDN and DV360 ad platforms is key.
Competing with cute cat videos and memes is hard. But brands can still stand out on social media platforms like Facebook. Here are four ways you can skin that cat.
Subject Lines can be the easiest things to write, but the hardest things to get right. There doesn't seem to be a single best practice, rule or tactic that works every time. We put that notion to the test.
Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.
Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.
When it comes to Social Media Marketing and Search Engine Marketing, there is no hard and fast rule on which is better. So which should you choose?
Research has revealed that relying too much on simple language in your Subject Line could be the reason why recipients don’t read your emails.
Even though you followed all the guidelines for setting up your accounts, you still may have fallen prey to one of the 7 Deadly Sins of Social Media Marketing. Learn to recognize these traps and avoid them.
If you are serious about optimizing your Subject Lines, you should start by accurately measuring and fully understanding the true nature of the contribution your email campaigns make to the mix.
A catchy marketing email Subject Line produces a nudge effect that sends customers to your store or website – even without an Open.
Track the latest changes in social marketing and get some strategies to optimize social media for your business.
The ANA Email Experience Council has named Dela Quist, Alchemy Worx CMO, as its 2022 Email Marketer Thought Leader of the Year.
Open rate tracking wasn't the only thing affected by iOS 15. Learn about the impact on countdown timers, how it affects email campaigns, and discover a simple but effective solution.
Brands that want to make the most out of Valentine's Day should focus on building authentic relationships through email marketing
Learn how living your core values every day can boost your brand's authenticity.
Charitable giving is an opportunity for brands to demonstrate authenticity by supporting organizations and causes that align with their core values. While financial aid is great, it is just as important to offer leadership, mentorship, and kindness to elevate those less fortunate.
As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.
Get the insights and recommendations you need to create CRM and Audience strategies that overcome consumer hesitancy, maximize engagement, and drive conversion throughout the holiday season.
This white paper delivers impactful insights and recommendations for using the data from our survey to your advantage throughout the holiday season.
Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.
Apple’s Mail Privacy Protection and the ongoing debates around online privacy have raised questions about whether consumers are aware that marketers are tracking their email, web, and purchase behaviors.
Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.
In the last several years, there has been a seismic shift in consumer attitudes towards spending money. Pre-Covid, consumer confidence was high, spending was plentiful, and the global economy flourished. Mid and PostCovid, we hear the words "hesitant," "cautious," and"mindful."
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.
We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.
The fourth quarter is upon us so it's time to plan how to invest any remaining marketing dollars to maximize your year-end effort. Check out some project recommendations based on a variety of budget sizes.
Launching your holiday efforts before the holiday season is where your efforts deliver the most impact. Your digital marketing cycle can’t wait until Black Friday to kick off. Learn why you should start preparing now.
Apple is releasing its latest software update and it will impact everyone in the email marketing industry. If you think this is only affecting Apple and iCloud email addresses you are mistaken.
Webinar presented by Only Influencers on the topic of diversity featuring Allan Levy of Alchemy Worx.
Alchemy Worx’s 2021 Consumer Spending Snapshot reveals the summer and holiday consumer is fickle, and the generational motivations and communications strategies brands can use to win them over.
As you plan your June marketing calendar don't let these national, and pop culture driven holidays get lost in the shuffle! Click to get inspired.
In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers.
How one business didn’t just survive – it flourished with Audience Management.
Take a moment to read this tell-all interview as Allan Levy, our CEO discusses his secret sauce to being a successful leader. Also, find out the mistake he made when first starting out and how he quickly turned it around!
2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent — a number not seen since 2016.
How should you approach Mother's Day? We've got all your marketing tips and strategies in one spot!
What makes a subject line “short”? Is it 25 characters, 50 characters, 75 characters? It’s assumed that there is a defined number that makes a subject line long or short. In general, people believe that less than 25 characters is short and more than 75 characters is long. So, does length matter? The answer is yes, but it depends on what’s in the subject line.
Email marketing can be monotonous for the marketer – day after day after day, come up with another valuable email for your audience. To help you break free from the monotony and get your next great email marketing idea, step away from the email service provider or marketing automation platform for just a moment and read on for examples from Adorama, a job search website for voiceover actors, farm, and software platform.
We are continuing to celebrate women here at Alchemy Worx. This past International Women's Day we discussed the importance of the day with Michelle Casey, our VP of Strategy.
Allan Levy Featured in Wall Street Journal Article
Check out Allan Levy, CEO of Alchemy Worx, on DotCom Magazine's Entrepreneur Spotlight Series. Allan, “The King of Messaging”, speaks to how our audience management system can activate your customers and keep them engaged.
Calendar planning for March? Don't forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.
Check out our favorite client creatives of the month and get inspired for your next campaign!
As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that's both memorable and effective.
Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.
Black Friday may be over, but there’s still time to increase your holiday sales!
Download the Alchemy Worx 2020 Holiday Marketing White Paper!
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.
Join us for this discussion on Achieving Black Diversity in Email Marketing.
It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign. But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.
Alchemy Worx adds CRM and Email Industry veteran to their team.
If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
Subject lines are one of the first things your subscribers see when they go into their inbox and have a proven and measurable impact on whether they go on to open, click and convert. Which is why so many email marketers spend so much time AB testing their SLs. As you can see from the chart below, subject line B “Incentivise your email program without devaluing your brand” went into the lead almost immediately, and after 15 days had generated 32% more unique opens and 20% more unique clicks than subject line A “Incentive Programs: Your guide to giving”.
Retailers often include a ‘free delivery’ message at the top of their email, but a plain line of text can easily get lost among the rest of the content. So here BHS have used animation to flick through two key delivery messages. It’s a simple but effective way to ensure the information doesn’t get overlooked, and also saves valuable space at the top of the email.
Everyone loves summer – right? So regardless of whether you are enjoying a lovely summer in the northern hemisphere or are enduring the winter months in the southern hemisphere, here are six of our favorite summer emails that have caught our eye here at Alchemy Worx this past month. …just to brighten up your day!
"How did an 18-year old intern beat an Alchemy Worx subject line expert in a split test?" You might think there isn't much 'Naked' about a run-of-the-mill subject line split test but this one was a little different. Here's why...
Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, luckily, you will get higher click-through rates, traffic and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers. Since this element is so critical for the success of your business, we decided to create an entire post on the topic and teach you how to write catchy e-mail subject lines.
An Alchemy Worx's study of over 600 subject lines across 200 million messages showed an unexpected relationship between click-to-open rates and subject line length, suggesting very strongly that past subject line analysis may have led email marketers seriously astray.
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.