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Email Myths Busted: Are Short Subject Lines Actually Better?
What makes a subject line “short”? Is it 25 characters, 50 characters, 75 characters? It’s assumed that there is a defined number that makes a subject line long or short. In general, people believe that less than 25 characters is short and more than 75 characters is long. So, does length matter? The answer is yes, but it depends on what’s in the subject line.
Email Marketing: 4 quick case studies to help you get higher open rates and more online sales
Email marketing can be monotonous for the marketer – day after day after day, come up with another valuable email for your audience. To help you break free from the monotony and get your next great email marketing idea, step away from the email service provider or marketing automation platform for just a moment and read on for examples from Adorama, a job search website for voiceover actors, farm, and software platform.
Celebrating Women: An Interview With Michelle Casey, Vice President of Strategy at Alchemy Worx
We are continuing to celebrate women here at Alchemy Worx. This past International Women's Day we discussed the importance of the day with Michelle Casey, our VP of Strategy.
PPP Covid-19 Relief Initiative Is Adjusted to Attract the Smallest Businesses
Allan Levy Featured in Wall Street Journal Article
Allan Levy Featured in DotCom Magazine's Entrepreneur Spotlight Series
Check out Allan Levy, CEO of Alchemy Worx, on DotCom Magazine's Entrepreneur Spotlight Series. Allan, “The King of Messaging”, speaks to how our audience management system can activate your customers and keep them engaged.
March 2021 Email Marketing Calendar
Calendar planning for March? Don't forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.
Creatives of the Month: January 2021
Check out our favorite client creatives of the month and get inspired for your next campaign!
Top Email Design Trends for 2021
As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that's both memorable and effective.
Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.
CRM Strategies For The Holidays: December 2020
Black Friday may be over, but there’s still time to increase your holiday sales!
2020 Holiday Marketing White Paper
Download the Alchemy Worx 2020 Holiday Marketing White Paper!
Email Marketing is Color Blind: A Call for Change
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.
Email & More: Achieving Black Diversity in Email Marketing
Join us for this discussion on Achieving Black Diversity in Email Marketing.
How to keep your subject lines refreshed: The golden rule and top 10 tips
It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign. But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.
Creative Testing
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.
COVID-19 or Coronavirus: Which is worse in a Subject Line?
As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone - which uses Machine Learning to predict Open Rates - to see if I could learn anything of value.
Search Email Optimization: The New SEO To Start Building Your Brand
The World Wide Web is 26 years old, and the Internet is 46 years old. Today, Google will host over 3.5 billion searches and over 100 billion emails will be sent and received. Search and email, the two oldest, and still most successful and dynamic digital marketing tricks in the book.
Stop Making These Email Marketing Mistakes (Via Beyond The Hedge)
According to recent statistics, over 100 billion emails are sent and received every day. From business communications, to letters from aunts, spam and automated mailing lists, inboxes are crammed with digital deliveries.
Viral Video: Every Marketer’s Dream (Via Harvard Business Review)
Video in Marketing Emails Trends and Benchmarks [Infographic]
The New Science of Customer Emotions (Via Harvard Business Review)
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