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Improve Social Media Ad Performance with Lookalike Audiences
Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.
Does punctuation in a subject line help or hurt email performance?
Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.
Social Media Marketing vs Search Engine Marketing: Which Is Better for You?
When it comes to Social Media Marketing and Search Engine Marketing, there is no hard and fast rule on which is better. So which should you choose?
The Language of Subject Lines: Simple or Sophisticated?
Research has revealed that relying too much on simple language in your Subject Line could be the reason why recipients don’t read your emails.
The 7 Deadly Sins of Social Media Marketing
Even though you followed all the guidelines for setting up your accounts, you still may have fallen prey to one of the 7 Deadly Sins of Social Media Marketing. Learn to recognize these traps and avoid them.
Does your attribution model distort the value of the Email Channel?
If you are serious about optimizing your Subject Lines, you should start by accurately measuring and fully understanding the true nature of the contribution your email campaigns make to the mix.
Opened or Not – Email Subject Lines Still Drive Engagement
A catchy marketing email Subject Line produces a nudge effect that sends customers to your store or website – even without an Open.
The State of Social Media and Some Timely Strategies for Marketers
Track the latest changes in social marketing and get some strategies to optimize social media for your business.
Dela Quist Named ANA EEC Email Marketer Thought Leader of the Year
The ANA Email Experience Council has named Dela Quist, Alchemy Worx CMO, as its 2022 Email Marketer Thought Leader of the Year.
Time's Up for Countdown Timers
Open rate tracking wasn't the only thing affected by iOS 15. Learn about the impact on countdown timers, how it affects email campaigns, and discover a simple but effective solution.
Make Self-Love Part of Your Valentine's Day Marketing
The importance of being authentic in email at Valentine's Day
Brands that want to make the most out of Valentine's Day should focus on building authentic relationships through email marketing
Authenticity In Action
Learn how living your core values every day can boost your brand's authenticity.
The Knowledge House
Charitable giving is an opportunity for brands to demonstrate authenticity by supporting organizations and causes that align with their core values. While financial aid is great, it is just as important to offer leadership, mentorship, and kindness to elevate those less fortunate.
Let's Be Authentic About Personalization
As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.
Get the Marketing Strategy and Tactics You Need for Success in the 2021 Holiday Season
Get the insights and recommendations you need to create CRM and Audience strategies that overcome consumer hesitancy, maximize engagement, and drive conversion throughout the holiday season.
2021 Consumer Sentiment Survey White Paper Now Available
This white paper delivers impactful insights and recommendations for using the data from our survey to your advantage throughout the holiday season.
Why Halloween Is Important for Your Holiday Success (It’s Not What You Think)
Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.
Chad S. White Offers Insights on the 2021 Alchemy Worx Consumer Survey
Apple’s Mail Privacy Protection and the ongoing debates around online privacy have raised questions about whether consumers are aware that marketers are tracking their email, web, and purchase behaviors.
Komal Helyer Offers Insights on the 2021 Alchemy Worx Consumer Survey
Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.
Andrew Kordek Offers Insights on the 2021 Alchemy Worx Consumer Survey
In the last several years, there has been a seismic shift in consumer attitudes towards spending money. Pre-Covid, consumer confidence was high, spending was plentiful, and the global economy flourished. Mid and PostCovid, we hear the words "hesitant," "cautious," and"mindful."
Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.
Industry Panel Discusses Alchemy Worx 2021 Consumer Survey
We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.
Fourth Quarter Spending Considerations
The fourth quarter is upon us so it's time to plan how to invest any remaining marketing dollars to maximize your year-end effort. Check out some project recommendations based on a variety of budget sizes.
How Email Marketers Can Optimize Their Operation for Black Friday 2021
Launching your holiday efforts before the holiday season is where your efforts deliver the most impact. Your digital marketing cycle can’t wait until Black Friday to kick off. Learn why you should start preparing now.
iOS 15 and What You Need to Know
Apple is releasing its latest software update and it will impact everyone in the email marketing industry. If you think this is only affecting Apple and iCloud email addresses you are mistaken.
Hiring Diversity: How to Do It
Webinar presented by Only Influencers on the topic of diversity featuring Allan Levy of Alchemy Worx.
Over Half of Americans Still Focused on Purchasing Essentials As They Cautiously Eye Reopened Nation
Alchemy Worx’s 2021 Consumer Spending Snapshot reveals the summer and holiday consumer is fickle, and the generational motivations and communications strategies brands can use to win them over.
June 2021 Email Marketing Calendar
As you plan your June marketing calendar don't let these national, and pop culture driven holidays get lost in the shuffle! Click to get inspired.
Personalized Messaging Matters: Strategies For Connecting With Consumers
In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers.
Leveraging Your Inactive Customers to Drive More Revenue
How one business didn’t just survive – it flourished with Audience Management.
Allan Levy of Alchemy Worx: Five Things You Need To Be A Highly Effective Leader During Turbulent Times
Take a moment to read this tell-all interview as Allan Levy, our CEO discusses his secret sauce to being a successful leader. Also, find out the mistake he made when first starting out and how he quickly turned it around!
Consumer Communication: Online Retail’s Real Challenge Post-Lockdown
2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent — a number not seen since 2016.
Need a Little Inspiration for Mother's Day?
How should you approach Mother's Day? We've got all your marketing tips and strategies in one spot!
Email Myths Busted: Are Short Subject Lines Actually Better?
What makes a subject line “short”? Is it 25 characters, 50 characters, 75 characters? It’s assumed that there is a defined number that makes a subject line long or short. In general, people believe that less than 25 characters is short and more than 75 characters is long. So, does length matter? The answer is yes, but it depends on what’s in the subject line.
Email Marketing: 4 quick case studies to help you get higher open rates and more online sales
Email marketing can be monotonous for the marketer – day after day after day, come up with another valuable email for your audience. To help you break free from the monotony and get your next great email marketing idea, step away from the email service provider or marketing automation platform for just a moment and read on for examples from Adorama, a job search website for voiceover actors, farm, and software platform.
Celebrating Women: An Interview With Michelle Casey, Vice President of Strategy at Alchemy Worx
We are continuing to celebrate women here at Alchemy Worx. This past International Women's Day we discussed the importance of the day with Michelle Casey, our VP of Strategy.
PPP Covid-19 Relief Initiative Is Adjusted to Attract the Smallest Businesses
Allan Levy Featured in Wall Street Journal Article
Allan Levy Featured in DotCom Magazine's Entrepreneur Spotlight Series
Check out Allan Levy, CEO of Alchemy Worx, on DotCom Magazine's Entrepreneur Spotlight Series. Allan, “The King of Messaging”, speaks to how our audience management system can activate your customers and keep them engaged.
March 2021 Email Marketing Calendar
Calendar planning for March? Don't forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.
Creatives of the Month: January 2021
Check out our favorite client creatives of the month and get inspired for your next campaign!
Top Email Design Trends for 2021
As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that's both memorable and effective.
Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.
CRM Strategies For The Holidays: December 2020
Black Friday may be over, but there’s still time to increase your holiday sales!
2020 Holiday Marketing White Paper
Download the Alchemy Worx 2020 Holiday Marketing White Paper!
Email Marketing is Color Blind: A Call for Change
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.
Email & More: Achieving Black Diversity in Email Marketing
Join us for this discussion on Achieving Black Diversity in Email Marketing.
How to keep your subject lines refreshed: The golden rule and top 10 tips
It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign. But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.
How to create an effective subject line methodology
Subject lines are one of the first things your subscribers see when they go into their inbox and have a proven and measurable impact on whether they go on to open, click and convert. Which is why so many email marketers spend so much time AB testing their SLs. As you can see from the chart below, subject line B “Incentivise your email program without devaluing your brand” went into the lead almost immediately, and after 15 days had generated 32% more unique opens and 20% more unique clicks than subject line A “Incentive Programs: Your guide to giving”.
January favorites: The best emails of the month
Retailers often include a ‘free delivery’ message at the top of their email, but a plain line of text can easily get lost among the rest of the content. So here BHS have used animation to flick through two key delivery messages. It’s a simple but effective way to ensure the information doesn’t get overlooked, and also saves valuable space at the top of the email.
July Favourites: The best emails of the month
Everyone loves summer – right? So regardless of whether you are enjoying a lovely summer in the northern hemisphere or are enduring the winter months in the southern hemisphere, here are six of our favorite summer emails that have caught our eye here at Alchemy Worx this past month. …just to brighten up your day!
Naked Email: Putting Subject Line Pro to the test and what we found looking at opens over time
"How did an 18-year old intern beat an Alchemy Worx subject line expert in a split test?" You might think there isn't much 'Naked' about a run-of-the-mill subject line split test but this one was a little different. Here's why...
How to Write Catchy E-mail Subject Lines and Increase Open Rates (Via MailMunch)
Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, luckily, you will get higher click-through rates, traffic and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers. Since this element is so critical for the success of your business, we decided to create an entire post on the topic and teach you how to write catchy e-mail subject lines.
Subject Lines - Length does matter
An Alchemy Worx's study of over 600 subject lines across 200 million messages showed an unexpected relationship between click-to-open rates and subject line length, suggesting very strongly that past subject line analysis may have led email marketers seriously astray.
Creative Testing
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.
COVID-19 or Coronavirus: Which is worse in a Subject Line?
As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone - which uses Machine Learning to predict Open Rates - to see if I could learn anything of value.
Search Email Optimization: The New SEO To Start Building Your Brand
The World Wide Web is 26 years old, and the Internet is 46 years old. Today, Google will host over 3.5 billion searches and over 100 billion emails will be sent and received. Search and email, the two oldest, and still most successful and dynamic digital marketing tricks in the book.
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